Social Capital

1
Social Capital

• and its Relationship with MoSoSo
• Opportunities and Risks
• Presentation in line with the course Introduction
  to Mobile Social Software Applications
• University at Jyväslylä 07. December 2006
• Presentation by
• Suvi Nupponen and Jens Neumann

2
Agenda

• 1. Intro
• 2. Social Capital
• 3. MoSoSo
• 4. Opportunities and Risks
• 5. Conclusion

3
The Information Society

• The Digital Revolution transfrom our Society
• From Industrial-based Society ? Manufacturing
• To Informtion Society ? Information and
  Knowledge

• ICT offers new possibilities to create Social
  Networks

• The Concept of Communities
• From group based to networked based Society
• From little boxes to networked individualism
• The more Interaction ? the higher the value?
• YouTube ? but are all contributions of high
  quality?

4
What is Social Capital?

• The Question of the Transformation Process
• Is our Society better
• Is our Society happier

• Therefore we have to measure the well-being of
  Society

• Social Capital
• Refer to Networks of Relationships ? Connecting
• Who you know, not what you know

• Idea of Social Capital
• Networks and their Reciprocity have value for the
  people who participate
• Formal and informal forms of Social Capital
• Interlacted and thin forms of Socila Capital

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Definition Social Capital? 1/2

• Bourdieu (1992)
• Social capital is the sum of the resources,
  actual on virtual, that accrue to an individual
  or group by virtue of possessing a durable
  network of more or less institutionalized
  relationships of mutual acquaintance and
  recognition.

SourceBourdieu, 1992, http//www.analytictech.com
/networks/definitions_of_social_capital.htm

• For Bourdieu, social capital seems to be a
  resource that results from social structure.

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Definition Social Capital? 2/2

• Putman (2000)
• Ties of reciprocity, trust and expectation that
  we carry with us and are built up through fromal
  and infromal social interactions

Source Robert Putnam Bowling Alone the
Collapse and Revival of American Community, Simon
and Schuster, 2000.

• For Putnam we have the trust, shared values and
  behaviours that connect the users of networks

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Challanges of Social Capital

• Problem
• It has to be proven if there is a real benefit?
• Economists ? turn non-economical to cost-benefits
• Other problems are side step effects?

Source Ronald, S. Burt The Network Structure of
Social Capital, Page 2, 2000.
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Measurements of Social Capital

• Social capital is thought to have a outcome ?
  indicators

Source Ruuskanen, Petri Sosiaalinen pääoma
käsitteet, suuntaukset ja mekanismit, 2001, Page
46.
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MoSoSo and its Relationship 1/2

• 1. Transformation
• User ? more integration of wireless mobile
• New possibilities to interact ? location is more
  important
• GPS, WAP, ? WLAN, UMTS, Bluetooth

• 2. Definition
• Social Software ? enables to communicate,
  connect, or collaborate through computer-based
  systems
• MoSoSo ? connect a digital network from any
  location and at any time. MoSoSo enables to find
  people near to you

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MoSoSo and its Relationship 1/2

• 3. Social Effects
• Enhance, create, strength social interactions
• For example
• Nokia Sensor
• SMS

• 4. Impact on Social Capital
• Measured by frequency of voice calls, SMS
• Interaction is the key-element
• Yang consider that social capital denpends on
  mobility related to space, time, and context

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Opportunities of Social Capital

• Social Capital social economic benefits
  (Robert Putnam)
• ICT and MoSoSo are used to build a better society
  
• (birth rates, democracy, equality)
• New technologies create new ways to socialize,
• Internet-age can decrease, transform or
  supplement community
• Possible effects environment saving, literacy
  increasing and better industrial processes
• Ways to interact in change

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Risks of Social Capital

• Possible use for good and bad purposes
• Internet Addiction Disorder (IAD) un-controlled
  over-use
• - Who to blame for
• Digital Divide social political problem
• - A gap between those with regular, effective
  access to digital technologies and those without
• - Skills and literacy
• Information share - safety risks
• Personal privacy - reachable at any time?
• MoSoSo - privacy issues difficult to understand
• MoSoSo designers responsibility

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Conclusion

• Social software has impact on the mobile world
  and vice versa
• Digital revolution has changes our society
• The ways we interact and converse are in change
• Mobile social systems designed to enhance social
  interactions in a variety of ways
• MoSoSo wireless connecting, easier socialization
• Many challenges to meet

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Thank you for your Attention
Questions?