COMPANY PUBLICATIONS

1
COMPANY PUBLICATIONS

• Using Color in Publications

2
Communicating with Color

• Color in a publication can
• Elicit feelings
• Emphasize important text
• Attract attention
• Choose one or two colors
• Use spot color by using color only in specific
  areas

3
Printing the Publication

• Print all copies on a color printer
• Print on a color printer and duplicate with a
  color photocopier
• Print on color paper
• Print on specialty paper

4
Color Terminology

• Balance Amount of light and dark in a picture
• Color Wheel Devise and used to illustrate color
  relationships
• Contrast Amount of gray in a color

• Gradient Gradual varying of color
• Hue Variation of a color such as green-blue

5
Color Terminology

• Pixel Each dot in a picture or graphic
• Resolution The number of dots that make up an
  image on a screen
• Reverse Black background on white foreground or
  white type against a colored background
• Saturation Purity of a color