SECURITY MARKETING

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SECURITY MARKETING PROJECT ROMÂNIA 2007 - 2008
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ROMANIA MINISTRY OF INTERIOR AND ADMINISTRATIVE
REFORM GENERAL DIRECTORATE OF BUCHAREST
POLICE DISTRICT 6 POLICE TOPIC ,, SAFETY IN
THE SCHOOL ,, BUCHAREST 2007 - 2008
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FOREWORD What does the PROXIMITY POLICE mean?
Generally speaking, the concept of
Proximity Police is a modern manner of police
work, very obiously within the approach made by
each police officer in their daily
duties. Romanian Police is ready to act, in a
preventive and proactive manner, to identify and
combat the society problems, which could generate
fear or an unsafe feeling. In the same time,
Police - as an institution - should try to
identify the causes that might arouse criminal
activities and to solve these problems in close
co-operation with citizens , government
institutions and the NGO( non-government
organizations).
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Location BUCHAREST, SECTOR 6
THE STAGES OF THE PROJECT 1. PROJECT
ORGANISATION 2. ANALYSIS OF THE DIMENSSION OF
THE CRIMES ACTIVITY 3. PARTENERS
SELECTION 4. PROJECT DRAFTING 5. PROJECT
IMPLEMENTATION 6. ANALYSIS OF THE PERFORMED
ACTIVITIES
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PROJECT ORGANISATION a) Work team
organization PROJECT MANAGER PROJECT
COORDINATOR
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POLICE Department of Crime Analysis and
Prevention 6th District Proximity Police
NON POLICE PARTNERS General Directorate for
Social Assistance and Child Protection, Sector
6, Bucharest Community Police - sector 6,
Bucharest Sector 6 School Inspectorate,
Bucharest
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b) Working meetings in order to present
and describe the security marketing
method. c) Activities planning -
Project organization 05-31.03.2007

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Partners selection 01-30.04.2007 -
Drafting the Cooperation Agreement
01-15.05.2007 - Signing the Cooperation
Agreement 16.05.2007. - Setting up the
Board Committee, Working Groups and
the Dispatch 16.05.2007 -
Analysis of the gaps and needs 01-30.06.2007
- Drawing up the project 02.07-14.09.2007
- Project implementation
17.09-13.06.2007. - Activities evaluation
and outputs analysis every
month.
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• THE CURRENT DIMENSSION OF THE CRIME
  ACTIVITIES
• 2.1 OBJECTIVE ANALYSIS
• Direct beneficiary
• - pupils
• Indirect beneficiary
• - childrens families
• - school units
• - civil society.

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The main causes of the phenomenon - the
increasing number of cases of disappeared
children - the increasing number of cases of
children being victims of aggression and robbery
- children weakness facing bad temptations
- the existence of many 14 years old children
who didnt applied for identification documents
- the lack of parents care for children
education
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2.2 SUBJECTIVE ANALYSIS - the helpless
society - the way of life - the lack of
education - the bad influence of the group
members they live together with -
the low level of life
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3. PARTNERS SELECTION M.I.A.R. PARTNERS
NON-POLICE PARTNERS
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4. PROJECT ELABORATION STRATEGIC GOAL - the
development of a inter-institutional network that
should diminishing the criminal risk for pupils
and improving the way they react in any crisis.
THE PURPOSE OF THE PROJECT - 20 reducement
of the criminal offences committed by the pupils
at school and in its neighbourhood.
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THE PARTNERS OBJECTIVES - The assesment of
the families with a low level of finance - The
achievement of a data base for the childred who
abandoned the school - Reducing the risk for
children to be victims in their way to/from
schools - Training the teachers and any other
persons who use to work with pupils - Setting
up some joint operation of the partners in the
project - The permanent exchange of information
between the partners - Informing the citizens
about what happens in the neighbourhood of the
schools - Publishing some preventive
leaflets.
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JUSTIFICATION According to the statistics,
during 2007 the number of children who abandoned
the school is 10 over the number registered in
2006. These children come from unsettled
families or their parents went abroad to work and
let them with a relative or a legal guardian.
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NUMBER OF PUPILS who committed criminal offences
in schools-premises and in their neighborhood
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Achieving a data base of the children who
abandoned the school The statistical situation
of the children who abandoned the school within
the period of 2006 2007, is showed below
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Expected outcomes Professional training of the
specialists who work in this field Preventing
involvement of the pupils in any anti-social
event Reducing the number of crimes committed
by the pupils Preventing and reducing the
number of children who abandoned the
school School registration of the children
who have not attend any class Supporting the
children who have not attended school classes due
to the financial situation of their
families Social reinsertion community
acceptance of the socially disadvantaged
children.
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PROJECT IMPLEMENTATION

• The partners in the project, the parents of the
  children who attend the schools in District 6 and
  the representatives of mass-media were invited to
  take part to the launch of the project.

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6. THE EVALUATION

• The activities for 2007 were planned in
  September 2006 and the first evaluation of the
  project would take place in March 2008.

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THANKY YOU FOR YOUR ATTENTION