Creating Posters and Flyers

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Creating Posters and Flyers
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What are posters and fliers?

• Printed bills, posted in a public place
• Posters are usually large, professionally
  printed, and feature illustration
• Fliers are usually 8 1/2" x 11", often
  photocopied, usually use only words

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What are the advantages of posters and fliers?
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Posters

• Can be displayed anywhere
• Staying power

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Fliers

• Easily mailed
• Cheap
• Can be photocopied as overheads

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How to create your poster or flier

• Decide on communication objective
• Decide on target audience
• Develop concept
• Consider what visual to use
• Write headline and text
• Lay out poster or flyer
• Get feedback from others
• Have it printed or photocopied
• Distribute the final product