PERFORMANCE MARKETING GROUP

1
PERFORMANCE MARKETING GROUP

• PRESENTATION OVERVIEW
• Performance- Based Marketing that makes a
  Difference

2
PMG Background

• Saw common need trend with early-stage Client
  Companies
• Developed Market Programs Campaigns to meet
  their Challenges, Opportunities Problems Over
  18 year period spawned development of standard
  Program Products
• Generated 500-750 Million revenue
  (cumulatively) for client companies
• Dedication to High-Tech, with emphasis on Defense
  Military and Healthcare Target Segments

3
PMG APPROACHCore Market Program Products

• Available as Standard Products
• (Internet-Based Business)
• Customizable for Client Programs
  Campaigns
• PMG a One-Stop Source, with full
  accountability

4
PROGRAM MIX

• Competitive Replacement Program
• Vertical Industry Awareness Program
• Product Opportunity Program
• Network Development Program
• Target Opportunity Program
• Competitive Positioning Workshop
• Target Action Planning System
• Strategic Formulation Program

5
General Consulting Services

• - Telemarketing support
• - Market, Product and Competitive Studies
• - Business Development Support
• - Personal Training/Coaching

6
Client Program Examples(Partial)

• Heartwood 3-D Imaging VIA, POP, TOP Channel
  Partners (Defense Mil)
• Silvus Communication VIA, POP, TOP (Defense and
  Mil)
• Altera Defense Military Strategic Support
• Annapolis Micro Customer Competitive
  Profiling (Defense Mil)
• H-P/DEC VIA TOP (Retail Industry)
• REI/Inforex CRP, POP, TOP SFP (Government
  Commercial)
• Data International TOP POP (Government,
  Education Commercial)
• DCA TOP Internal Training (Cross-Market)
• Software Institute Internal Training
  (Cross-Market)
• Sanmina/Hadco TOP (Semiconductor)
• CardioData VIA, POP CPW (Healthcare)
• Videotel TOP Market Research (Hotel
  Information Systems)
• Analogic (Division) VIA, TOP CPW (Defense
  Mil)
• Sybase (Division) TOP POP targeted at
  Alliance Partners
• Northpoint TOP Business Development
  (Commercial)
• VISTA Strategic Consultation (Defense Mil)
  Domain Expertise
• Embedded Reps VIA TOP (Defense Mil)

7
Working Relationship

• Project Fulfillment to Strategic Partner

8
Summary

• Proven Mature Market Programs, backed by Client
  Experience
• Assurance of Program Uniformity Continuity
  (One-Stop Source)
• Quick Ramp-Up with minimal investment
• Performance-based Programs that deliver tangible
  results