Analyze your Audience

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Analyze your Audience

• Demographic analysis
• Psychological analysis
• Situational analysis

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Demographic Analysis

• Population Data
• Observable
• Not Observable

urmad.pagalguy.com
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What does it mean to be Ethnocentric?

• Individualistic or Collectivistic Culture
• High Context or Low Context
• Uncertainty vs Certainty
• High Power and Low Power Cultures

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What does it mean to focus on your target
audience?
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Psychological Analysis

• Attitude
• Belief
• Value

www.buddhistchannel.tv
www.byzantinecatholic.org
www.e-book.com.au
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Situational Audience Analysis

• Time
• Audience size
• Location
• Occasion

www.brusselstribunal.org
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