Communicating Success for effectiveness

1
Communicating Successfor effectiveness
sustainability

• Anne Davis Professional Management Solutions
• adavis_at_profsol.com.au , 0417 438 423

2
Purpose of session

• Awareness of the value of communicating success
• Learn skills for effective communication
• Create communication pieces

3
Session outline

• Your program know what your success is
• Tools for communicating this success
• Bringing it all together The Communication
  Action Plan

4
Value of communicating success

• ABHI Integration Program Aims . To promote
  solutions to primary care integration between
  general practice and other local health providers
  that will assist in delivery of more seamless
  patient care.

• Working to
• Engage
• Communicate and link
• Make better use of
• Better manage
• Contribute to the development

5
1 Your Program

• You are the expert.

6
2 Tools for communicating success

• Options for communication
• The Right message to the Right people
• Public relations or Promotion
• Writing skills

7
Options for communication

• Written opportunities

• Verbal opportunities

8
Right message to Right people

• Who
• Why
• What
• Where / How
• When
• Creating the Communication matrix

9
Public relations or Promotion

• Public relations
• Is building good relations with the
  organisations various publics by obtaining
  favourable publicity, building up a good public
  image, and handling unfavourable events.
• Promotion
• Activities that keep your organisation in the
  mind of the consumer.

10
Writing skills

• Simple rules for writing
• Know your audience
• Know what you want to say
• Know how youre going to say it
• Keep related points together
• Write in plain English
• Dont use words you dont understand
• Avoid the use of jargon or in words

11
Document structure

• Guidelines
• WIIFM
• White space
• Guide the reader

12
3 Bringing it all together

• Budget
• Communication Action Plan
• Measurement