Programming

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Programming Community Engagement

• Maria Alvarez Stroud - NCO
• Cristina Hanson NCO
• Tom Holter TPT
• Zvi Shoubin MPT
• Scott Chaffin KUED
• Julie Benyo - WGBH

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Research Questions

• Do outreach events matter for the communities
  that public television serves?
• Do they have an impact greater than that of
  viewing public television programming?
• Do outreach efforts actually change attitudes and
  spur community action?

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A Model for Evaluation

• Survey permitted comparisons between four groups
• Event Participants (Saw program followed by
  discussion)
• Home Viewers (Saw program at home, possibly other
  content)
• Outreach Users (Online or Allied content, but not
  program)
• Unexposed to Two Towns (No exposure to any
  content)

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Profiles of Sample Sub-Groups
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Future Discussion
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Future Community Participation
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Future Station Involvement
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Effects of Outreach

• Results suggest multiple effects
• Foster Civic Attitudes Personal Efficacy
• Shape Social Perceptions - News Content,
  Community Racism
• Encourage Community Engagement - Discussion and
  Action
• Effects on community perceptions and civic
  engagement are the most compelling
• Outreach puts a local perspective on larger
  problems and provides opportunities to get
  involved in community life

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The Forgetting Community Impact

• 8 million viewers
• Over 1 million web hits 20,000 exit surveys
  taken
• 2,400 calls to National Alzheimers Assoc.
  night of (average is 75)
• 70 Public TV Station Licensees provided
  community outreach

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Participation in Outreach

• Improves relationships with care recipients
• Increases knowledge about the disease
• Increases motivation to learn more

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• Nice

to   Important
to ESSENTIAL
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