FUNDING TRAINING PROGRAMME COURSE THREE: DEVELOPING A FUNDRAISING STRATEGY

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FUNDING TRAINING PROGRAMME COURSE
THREEDEVELOPING A FUNDRAISING STRATEGY
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TODAYS TRAINERSMelody Clarke Helen Sikora
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BRIEF INTRODUCTIONS

• Name
• Organisation
• Any particular thing/s you want from this
  session?

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COURSE OUTCOMES

• Know how to write a fundraising strategy
• Understand which elements to include
• Be able to plan your project and relate it to
  your organisations aims and objectives
• Understand and be able to create cash flows
• Be able to respond positively to complex jargon

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COURSE CONTENT

• What a strategy is and why
• Mission statements
• Understanding the content
• Budgets
• Fundraising audits
• Choosing fundraising techniques
• Understanding funders motivations
• Risk analysis and exit strategies
• Importance of monitoring

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DEFINITION

• A strategic plan
• Where you want to get to
• How you aim to get there
• Remember everyone has a role to play

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CONTENT OF A STRATEGY

• Description of organisation
• Major achievements
• SWOT analysis
• Fundraising targets financial plan
• Potential sources of income
• Resources needed
• Timetable
• Exit strategy
• Review process

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TASK ONE

• Sit back to back with another person
• One person holds a picture
• That person describes the picture
• The other person tries to draw what is being
  described but cannot speak
• Swap and repeat but this time the one drawing can
  speak

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WHY HAVE A FUNDRAISING STRATEGY

• Organises your ideas-who, what, when, how
• Determines what you can and cannot do in the time
  available
• Enables you to review and improve
• An integral part of your business plan
• If you dont know where you are going it
• doesnt matter which way you go
• Cheshire cat, Alice in Wonderland, Lewis Carroll

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BEFORE YOU PUT PEN TO PAPER

• ANALYSE YOUR CURRENT POSITION
• What is the need that you are addressing?
• Who are the beneficiaries?
• What difference does it make to the
  beneficiaries?
• Who is doing similar work and how does it fit
  with your work?
• What is distinctive about your work?
• What are your medium term plans?

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MISSION STATEMENT

• One paragraph/sentence consists of
• Values
• States the beliefs your organisation
• holds and puts into practice
• Purpose statement
• Identifies the problem or condition to be changed
• Business statement
• Outlines the activities your organisation
• is undertaking

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TASK TWO

• Draft your own mission statement
• incorporating all three elements
• Ensure you prioritise your aims and objectives

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T.A.R.G.E.T

• T Financial target
• A Audit
• R Response
• G Generate leads
• E Engage with the funder
• T Timetable

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TARGET FINANCIAL TARGET

• What are your plans for next three years?
• Expenditure
• Have you included all costs?
• Overheads
• National Insurance
• Training
• Recruitment
• Fundraising
• Income
• What is the funding gap?
• Have you spread the risk?

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FINANCIAL TARGET ANNUAL BUDGET
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FINANCIAL TARGET CASH FLOW
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(No Transcript)
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Take a break!
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TARGET FUNDRAISING AUDIT

• Analyse the internal and external factors which
  will impact on your plan
• SWOT
• PESTL
• Also consider
• Stakeholders
• Funders
• Benchmarking

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FUNDRAISING AUDIT SWOT

• Strengths and weaknesses internal to the
  organisation
• Opportunities and threats external world

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FUNDRAISING AUDIT PESTL

• A detailed look at external factors
• Political
• Economic
• Social
• Technology
• Legal

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TASK THREE

• Draft your SWOT in the boxes provided
• If you have time draft your PESTL in the boxes
  provided

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TARGET YOUR RESPONSE

• WHAT WILL YOU DO NOW WITH YOUR AUDIT?
• STRATEGY AIMS
• What you want to achieve
• STRATEGY OBJECTIVES
• How you will achieve the aim

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TARGET GENERATE LEADS

• Funding comes in bits
• B businesses
• I individuals
• T trusts and foundations
• S statutory agencies
• REMEMBER
• Consider your skills and resources

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ANALYSE

• Which fundraising technique provides the highest
  impact but relatively easy to make happen

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TARGET ENGAGE WITH THE FUNDER

• Understand their motivations
• Businesses
• What's in it for me?
• Individuals
• Change lives and do good, spontaneous
• Trusts and foundations
• Transforming lives, set priorities
• Statutory
• Policy driven
• You will now be able to tailor applications

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TARGET TIMETABLE

• Up to one month
• Mailshot (donations from individuals)
• Businesses response to a request for a donation
• Up to 6 months
• Trusts and foundations, Lottery,
• Statutory grants, events
• Up to one year
• European funding, sponsorship
• Over one year
• Legacies
• BE AWARE OF FUNDERS DEADLINES!

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Take a break!
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TASK FOUR

• Decide your fundraising technique strengths
• Identify three action points from today,
  consider
• Funders
• Project
• Consultation
• Timetable

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RISKS AND EXIT STRATEGY

• Risk analysis-what if
• Staff
• Funding
• Volunteers
• Reasons why it goes wrong
• Lack of information
• Isolated fundraiser
• Forget to build and maintain relationships
• Exit strategy/Plan B
• What happens when funding/project finishes or you
  dont get any funding

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FUNDING STRATEGY REVIEWING

• Monitor and review throughout the lifetime of
• the strategy so you can
• Ask why its not going to plan
• Justify the cost of fundraising
• Assess performance
• Understand where you should concentrate efforts
• Celebrate your achievements

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TASK FIVE JARGON

• Funding Strategy Business Plan
• Mission Statement
• Fundraising Audit
• Core costs Exit strategy
• Full Cost Recovery
• Cash Flow Projection

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YORK AND NORTH YORKSHIRE FUNDING ADVICE WEBSITE

• www.ynyfundingadvice.org.uk
• funding advisors contact details
• funding related news
• Details of funding training programme courses
• funding factsheets which give guidance on
  fundraising issues
• access to GRANTnet
• supporting information and statistical data for
  inclusion in your funding applications
• links to other useful sources of information

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QUESTIONS

• Your chance to
• Review the course objectives
• Ensure you have met your own objectives
• Ask any questions
• PLEASE COMPLETE THE FEEDBACK SHEET