Reaching the Underserved

1
Reaching the Underserved
Judy Stevens, MS SNAP-Ed State Project
Associate Virginia Master Well Owner Network
Training October 29-30, 2008 Harrisonburg,
Virginia
2
Financial and Technical Assistance

• Virginia Dept of Housing and Community Devt
  (http//www.dhcd.virginia.gov/HousingPreservationR
  ehabilitation/default.htm)
• Emergency Home Repair Program
• Indoor Plumbing Rehabilitation Programs
• Livable Homes Tax Credit
• Virginia Lead Safe Homes Program
• Water/Sewer Programs
• USDA Rural Development Housing Programs(504)
  (http//www.rurdev.usda.gov/rd/nofas/index.html)
• Very low to moderate income housing loans for
  single or multi-family homes
• Grants for homeowners 62
• Rural rental housing loans

3
Financial and Technical Assistance

• Southeast Rural Community Assistance Project
  (http//www.sercap.org/programs/rc_facilities_dev.
  htm)
• Rural Communities Facilities Development Program
  (emergency housing loans to low income
  families)
• Many resources for small community water and
  wastewater systems
• SAIF Water Wells (Northern Neck)
  (http//www.saifwater.org/)
• Faith-based effort for safer drinking water for
  rural Virginians
• VALUABLE resources/brochures for less-educated
  homeowners
• Provide financial and technical assistance
• What is available locally in your area???

4
Locating Your Audience

• Free Clinics http//www.vafreeclinics.org/
• Public Schools (50 free or reduced lunch)
  http//www.doe.virginia.gov/ss_services/nutrition/
  resources/statistics/free_red_elig/07-08/sch/schfr
  eered_07-08.pdf
• Head Start
• http//www.headstartva.org/program/index.htm
• Area Agency on Aging
• http//www.vda.virginia.gov/aaalist.asp

5
Locating Your Audience

• Habitat for Humanity http//www.habitatvirginia.o
  rg
• Local DSS, Local Health Department, Local CSB
• Local Food Pantry/Local Churches/Child Care
  Centers
• SNAP-Ed Program Assistants
• Smart Choices in the Grocery Store
• Health Fairs

6
Locating the Diverse Audience

• Same as above
• Nuevas Raices (Spanish newspaper)
• Carolina Parietti cparietti_at_nuevasraices.com
• Local Ethnic Food Stores

7
Reaching Your Audience

• Flyers and Handouts
• Use Emotion-Based Messages
• Referrals
• Partner with a Person of Trust
• (Ex. pastor, center director, doctor)
• County/Local Mailings
• Local Media

8
Understand Your Audience

• Background
• Education Level
• Whats important to THEM
• Attitude

9
Teaching Your Audience

• Stick to the Need-to-Knows, not the
  Nice-to-Knows
• Showing/doing - not telling
• Sneak in the education
• Use Emotion-Based Messages

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Emotion-Based Messages

• Using underlying emotional motivators to drive
  acceptance of an idea is more effective than
  appealing with facts.
• Find out
• - What emotional motivators do your audience
  have?
• - How can you use them to translate your message?
• Use the Four Steps.

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Four Steps to Facilitating Emotion-Based
Motivation

• Anchor (Open) ask questions that will lead to
  emotion-based conversation
• Apply (Dig) draw out true feelings about an
  issue
• Add (Connect) show how personal needs are
  connected with the activities you are suggesting
• Away (Act) discuss specific actions to take for
  getting the job done as well as the potential
  benefits.

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Some Emotion-Based Issues

• Target the real issues/desires in your audiences
  life
• -Being a good parent
• -Having healthy children
• -Feeling accepted, supported not isolated
• -Being in control of ones life
• -Staying well

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What Pictures Would Express These Concerns on a
Flyer?

• Are you buying water because you dont trust your
  well water?
• Does your well water smell like rotten eggs?
• Do you need to use much more soap to get your
  clothes clean?
• Are there rust stains on your sink/clothes?
• Are there black stains on your laundry?

14
In ConclusionOnly Effective Messages Make A
Difference.

• What Will Make Them Come?

• Understand your audience
• Know how to interact with your audience
• Know how to reach your audience
• Use Emotion-Based Messages they are effective.

15
References

• What will make them come?. Pam McCarthy.
• Teaching Limited Resource Audiences
  Effectively. Online resource, Oregon State
  University.
• Faces Of Poverty. PowerPoint. Mary McFerren.
• www.touchingheartstouchingminds.com accessed
  online November 14, 2007.
• Carrington A, Clarke V. Learner Centered
  Approach to Nutrition Education. PowerPoint.