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BC University Webmasters Conference
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Introduction

• Name Tyler Douglas
• Title Vice President Sales and Marketing
• Contact tyler_at_ironpoint.com
• 604.738.2140 ext 223

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Agenda

• Who is IronPoint?
• The Future of CMS
• The Future of CMS in the Higher Education Market
• IronPoints Response to the Future
• Questions

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Who is IronPoint?

• Corporate
• Started in 1995 Ten years experience
• Most CMS implementations in Canada
• Named one of Canadas 50 fastest growing firms
• Named one of BCs 25 hottest technology firm in
  2005
• Extensive Post Secondary experience
• Proven Implementation Process TeamWork
• Competitive and non-punitive pricing
• Technology
• World class senior technology team
• 100 .NET application
• Extensible architecture
• Includes out-of-the-box modules such as
  Surveys, Search, Forms, Hiring Module, Graphical
  Calendar, Personalization, CRM, Document
  Management, Email Broadcast.

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IronPoint and Higher Education
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• The Future of CMS
• Transforming Information Into Knowledge
• Modular Extensibility
• Got Vertical?

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Section 1 Transforming Information into
Knowledge

• Its about creating and sharing knowledge the
  ability to connect information, teams, and
  associated business processes in ways more
  relevant to stakeholders.

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Section 1 Information versus Knowledge

• Information Age- Information is siloed
• - Information is costly and slow to update
• - Information is out of date, hard to find and
  impossible to re-use
• - No audit trails or version control
• - Sites do not comply with standards
• - Information overload

• Knowledge Age
• - Centralized information
• - Intelligent information
• - Organized information
• - Personalized information
• - Accessible information

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Section 1 What the Experts Say

• In the past 30 years the world has produced more
  information than in the previous 5000 years
  (Deloitte 2003)
• Every day there are 7 million new documents
  published to the web (EY 2003)
• That 80 of information in enterprises lies
  untapped in disorganized and unstructured content
  is a well accepted statistic. However, current
  technologies fail to treat data and content as
  equally important resulting in uninformed
  decisions, incomplete search results,
  incompatible interfaces Forrester 2004

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Section 1 What the Experts Say continued

• Enterprises content management strategies should
  address the importance of content integration as
  a key driver through 2006 (0.8 probability)
  Gartner
• Content integration efforts requiring business
  process management and application integration
  technologies will be present in more than 70
  percent of content management implementations by
  2007 (0.7 probability) Gartner

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Section 1 Market Pain
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Section 1 The Solution is the Future!
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Section 1 Hotel Industry Example
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Section 1 Market Evolution
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Section 1 Does this look familiar? Its still
the Goal!
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Section 2 Modular Extensibility

• No black box!
• IronPoints CTO calls this, Embrace the
  Developer

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Section 2 Modular Extensibility

• Modular extensibility and service orientation
  promise to improve business flexibility and
  responsiveness by reducing the time required to
  build, change, and integrate enterprise
  applications both internally and across
  organizational boundaries
• Randy Heffner, GIGA Research.

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Section 2 What is modular extensibility?

• Higher level of application development
• Collection of services that communicate with one
  another
• Services provide access to data, business
  processes, and IT infrastructure
• Services are loosely coupled and have well
  defined interfaces

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Section 2 Why modular extensibility CMS?

• Content management forms the bridge between non
  technical resources and unstructured data
• Effective content management has wide adoption
  rates across the enterprise
• Good content management has proven business
  processes (version control, rich text editing,
  digital asset management, workflow, meta data
  management, personalization etc)

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Section 2 Signs an organizationneeds modular
extensibility

• IT systems built in house are hard to use
• Large backlog of IT projects
• IT team cannot respond fast enough
• Brittle systems break whenever anyone touches
  them
• IT resources all tied up customizing packages
• Must get more value from IT systems

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Section 2 Modular Extensibility
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Section 3

• GOT VERTICAL?

(Even local companies have distinguished
themselves by going vertical)
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Section 3

• BC technology firms urged to walk with the
  elephants of the industry
• Peter Wilson, Vancouver Sun
• January 13, 2005

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Section 3 Market Direction

• Content Application vendors will develop
  special, dedicated products for integration with
  vertically focused Data Application vendorsThis
  market direction is emerging and represents the
  primary alternative that the end state of the
  market will take.
• GIGA 2004

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Section 3 Why Go Vertical?

• As a client or prospective client, why do I care
  about a vertical application?
• Specific software functionality that meets your
  specific needs
• Implementation process built off experience with
  organizations like yours
• Leverage a network of peers across North America
  in your industry

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The Future of CMS in Higher Education
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Going Vertical in Higher Ed

• University Calendar
• Portal integration (uPortal, Banner, Collegue,
  etc)
• Hiring Center Management
• Alumni Management

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University Calendar Example Before
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University Calendar Example After
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Worth WatchingCapilano College!

• http//www.capcollege.bc.ca/prospective/college-ca
  lendar/2004-2005/Home.html

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How is IronPoint responding to the Future?
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IronPoints Response

• Vertical Its best to do one thing really,
  really well Focus, Focus, Focus
• Customer Service Software growth is viral and
  customer-led.
• Architecture Build for extensibility,
  scalability and open integration points
• References Fewer customers with stronger
  references is better than more customers with
  weaker references

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Success Roadmap
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Email tyler_at_ironpoint.com Web www.ironpoint.com