CITY OF CAPE TOWN

1
CITY OF CAPE TOWNS TOURISM MANDATE
Presentation to Select Committee Trade
International Relations 08 July 2009 Alderman
Felicity Purchase Mayco Member Economic
Development Tourism
2
LOCAL AUTHORITY MANDATE

• Under the Constitution, Act 108 of 1996,
  municipalities must now lead, manage and plan for
  development.
• Local government is perceived to be the agent of
  change and the vehicle for development at a local
  level.
• Local authorities have the responsibility to
  exercise this developmental mandate across all
  functions delivered at local level including
  the development and marketing of the tourism
  sector.
• The delivery of corrective and supportive
  interventions that will facilitate transformation
  will be delivered at a local level.

3
PROVINCIAL LEGISLATION

• Western Cape Tourism Act, 2004
• To provide for the establishment of the
  Destination Marketing Organisation
• To provide for its composition, powers and
  functions
• To provide for the promotion of tourism and the
  related economic development of the Western Cape

4
City CTRU relationship

• Tourism Act 2004 establishes the DMO without
  infringing on the rights of municipalities
  regarding local tourism
• 3 year SLA with CTRU (ending 30 June 2008) city
• 1 years notice given in June 2007 that SLA wont
  be renewed
• Provincial government was requested to address
  the following issues during the year of notice
• Clarify confusion on destination development
  mandate
• Increase City representation on CTRU board
• Strengthen legislation to ensure board members
  have the capacity to deliver on CTRUs mandate

5
Current state

• CTT mandated to deliver destination marketing
  visitor services for the City in terms of Sec.78
  of Municipal Systems Act 2000
• 2009/2010 budget approved to fund the delivery of
  these functions by CTT in preparations of SWC
  2010
• Joint marketing initiatives planned, executed
  co-funded (CTRU CTT)
• International best practise model of city
  destination marketing being sought

6
City of Cape Town Partnerships stakeholders

• PGWC Promote develop tourism in Western Cape
• SA Tourism Promote South Africa internationally
• CTRU Destination Marketing for the Province
• CTT Visitor Services Destination Marketing for
  Cape Town
• Industry Private sector driven tourism
• Communities Community based tourism
• Other governmental bodies Collaborative
  initiatives

7
THANK YOU

• Let us work togetherfor a better city