IP Panel What is This What are we Doing

1
IP Panel What is This?What are we Doing?

• Toni Alonso
• Global Video Initiatives Manager
• Pfizer Inc
• May 22, 2001

2
Where Is Video Today?

• It uses ISDN and switched 56 - a 40 year old
  technology that has standards variations from
  country to country.
• Bandwidth is expensive and cost conscience Users
  will use the minimum bandwidth despite the
  quality issues.
• Success rates run the gamut from 50 to 95
  success - no rhyme or reason for this.
• Collaboration is non-existent.

3
What Do Users Want?

• Many people are complaining about the quality of
  video today.
• Why doesnt it look like TV - isnt that what I
  am looking at?
• Why cant we use IP and our data network,
  wouldnt it be less expensive?
• I want to use it now - everyone is advertising
  it.
• The need to share and truly collaborate in a
  global environment.

4
What Are We (Pfizer) Doing?

• Pilot for 5 campuses/3 rooms each for a total of
  15 sites.
• IP in group rooms - 1.5mbps guaranteed to each
  room.
• Trialing each top three (3) codec company, i.e.
  PictureTel, Polycom, Tandberg.
• Three (3) months solid (7/2/01 - 9/30/01).
• Requesting users to complete short on-line survey
  regarding quality.
• Conducting a focused RFP on the codec
  manufacturers.

5
What Are We Doing?

• Separate data network through Global Crossing for
  pilot.
• Implemented network management to the router.
• Each system has backup ISDN in the event IP
  network fails - no impact to User.
• Only charging Users for port usage and not
  transport charges.

6
Frustrations/Learning Experience

• Everyone claims they have a service - not true.
• You are dealing with different parts of various
  organizations - bridging, network, etc.
• You must accept being a guinea pig and know
  that you are a PIONEER in this arena.
• Need to let your management know that this is new
  technology and we are bleeding edge there will
  be some pitfalls. Equipment/service is
  constantly evolving.

7
How Can You Be Successful?

• Must have Executive/Senior management support or
  mandate.
• Involve many colleagues/businesses to ensure they
  have a stake in the outcome.
• Work with your partners/vendors let them know
  this is a win-win scenario and each learns from
  the other.
• Detail project management live breathe it.
• Be realistic.

8
How Can You Be Successful?

• Do things in phases, i.e., 1.5mbps immediately,
  half way through data collaboration.
• Involve the right people, focus on your expertise
  and delegate to others with different strengths.
• Get things for free!!!
• Communicate, communicate, communicate.

9
How Can You Be Successful?

• Pray.
• Light candles.
• Think positively.
• Eat chocolate.
• Exercise to relieve stress (and not gain weight
  from chocolate).
• Breathe, breathe, breathe.
• Talk to your peers who are doing this - you are
  not alone. Get a sanity check.