LEAD ELECTRONIC

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LEAD ELECTRONIC
Tabitha Garcia Lindsay Jacobs Kirsten Jones Neena
Panjwani
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Management Team

• Chief Executive Officer Tabitha Garcia -
  completed her undergraduate degree at Kennesaw
  State University with a B.B.A. in Management and
  pursued a masters degree in Finance at Harvard
  Business School.
• President Lindsey Jacobs graduated of world
  renowned Kennesaw State University, and majored
  in Psychology.
• Vice President Neena Panjwani - completed her
  undergraduate degree at Georgia Institute of
  Technology with a B.B.A. in Management, and
  continued onto Yale Law School and graduated with
  the top ten percent of her class
• Chairwoman of Board Kirsten Jones - graduated
  from Kennesaw State University with a B.B.A. in
  Management with a minor in Marketing and
  continued her education graduating from Emory
  University with a masters degree in Finance.

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LEC2000 Portable CD Player

• 20-track programming
• CD-R/-RW playback
• Bass boost system
• 45-second skip protection
• Repeat function
• Car adapter kit

Lead Electronic
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Marketing Conditions

• Product quality at low end with affordable price
  to match
• Our target market mid-teens to people in their
  late sixties
• We built customer loyalty

• BWPI demand for the product is continuously
  rising
• Positive market sales in all 3 areas
• Reachable target market in Betaria
• We have the market niche for the low price and
  low product quality

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SALES
Lead Electronic
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NET INCOME
Lead Electronic
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EARNINGS PER SHARE
Lead Electronic
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STOCK PRICE
Lead Electronic
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SALES vs. COMPETITORS
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NET INCOME vs. COMPETITORS
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EARNINGS PER SHARE vs. COMPETITORS
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STOCK PRICE vs. COMPETITORS
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MARKETING MIX

• Marketing Mix includes
• Sales Price
• Product Quality
• Advertising
• National
• Local
• Salespersons

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SALES PRICE vs. COMPETITORS
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PRODUCT QUALITY
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ADVERTISING NATIONAL
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ADVERTISING LOCAL
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SALESPERSONS
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Mistakes and What we Learned

• Failed to build inventory in the beginning
• Hired too many crew members in Q12
• Decreased national/local advertising which
  lowered our sales (at first)
• Failed to build a plant early on

• How to manage inventory raw materials
• Advertising is the key component to sales
• No need for excessive hiring
• Build new plants early

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WHY YOU WANT US

• Increasing sales
• Decreasing our bond
• Positive growth with new plants and products
• Expanding into foreign markets
• Stock continues to rise
• BUY now or PAY later

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QUESTIONS?
THANK YOU