ROHAN Madhuban

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ROHAN Madhuban

• The Theme So much space, you could get lost in
  it.
• The Campaign In keeping with the above thought
  grab attention of an extremely discerning
  audience,
• a campaign was rolled out which told a heart
  wrenching tale of a little puppy dog RUSTY
  their
• heartbroken owners Bobby Priya.
• The Teasers The campaign started with the
  message RUSTY is lost was propagated across a
  
• plethora of media press ad, posters, viral
  e-mail SMS-es word of mouth.
• This went on for about a week garnered a
  barrage of concerned responses.

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ROHAN Madhuban
The Campaign Phase II After a week,
communication was released (again across media)
stating Rusty was found was supposedly lost in
the sprawling, spacious villa at Rohan Madhuban
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ROHAN Madhuban
The Campaign Phase III- A We Found Rusty
message was immediately followed by a press
campaign to further promote the SPACIOUS aspect
of the property.
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ROHAN Madhuban
The Campaign Phase III- B We Found Rusty
message was immediately followed by a press
campaign to further promote the SPACIOUS aspect
of the property.
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ROHAN Madhuban
Rusty helped sell over 40 luxury villas at Rohan
Madhuban, won the hearts of millions
of Pune-ites and also was a finalist at the
prestigious Cannes Advertising Festival06
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ROHAN Mihira
The Theme Well-Lit apartments The Campaign The
USP of this project was in its design which
ensured every room was WELL LIT by NATURAL
LIGHT. Here again the task was to promote the
well-lit apartments aspect in an
unconventional way. The end result was an
interesting visual interplay between natural
artificial light. One ad showed a window with
bright sunlight just above a staircase banister
which almost made it look like a lampshade.
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ROHAN Mihira
The Theme Well-Lit apartments The Campaign
Phase II The second ad had a similar window just
below the shower inside a bathroom. Once again
creating a visual illusion of a lampshade. The
message in all ads were Room with Natural Light.
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ROHAN Mihira
Rohan Mihira won a silver award at the Asia
Pacific Adfest 07 in Pattaya was also short
listed at the Cannes Advertising Festival
08 Proving a simple notion... Conventions are
never really broken. You just create new ones.