Wireless Internet in your Cafe What Are Your Options

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Wireless Internet in your CafeWhat Are Your
Options?

• Presented by
• WEBbeams
• www.WEBbeams.com
• Brian Van Lieshout, CEO
• Chris Olson, CTO

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Seminar Objectives

• How to become a successful Hotspot.
• History of WiFi in Coffee Shops
• What issues arise when becoming a hotspot.
• How to use your wireless network to its fullest.
• Learn about fee vs. free access.
• Look to the future of WiFi.

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Brief History of Hotspots

• Hotspots are based on the 2.4GHz frequency band.
• Developed by the military and was licensed for
  ISM(Industrial, Scientific, and Medical) use.
• Throughout the late 90s and early 00s, spectrum
  was deregulated, making it an unlicensed band
  available for public use.
• Hotspot was born, with cost of WiFi hardware and
  consumer devices still relatively expensive.
• Oct 26, 2002 Intel committed to spend 150
  million over the next 2-3 years to make sure WiFi
  succeeded.

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Where We Are Today

• According to In-Stat/MDR there has been
  significant growth in WiFi enabled notebook PCs.
  Over 55.0 percent of the 32.1 million notebook
  PCs shipped in 2003 contained embedded WiFi
  adapters.
• More than 45 million business laptops (two-thirds
  of the total in use) are WiFi capable.
• The cost of WiFi hardware and customer devices is
  coming down. Making it affordable to more
  people. Thus, more consumers are adapting to the
  technology.
• Moving from an early adopter market to mass
  adoption.
• Its not magic beans anymore. People are
  starting to understand the many ways they can use
  WiFi. Once they try it, they are hooked.

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Where is the Future Headed ?

• Parks Associates notes that 95 of laptops will
  have built-in WiFi by 2005.
• WiFi devices including laptops, PDAs,
  Smartphones, becoming smaller, faster, and less
  expensive with more built-in features.
• United Nations International Telecommunication
  Union report predicts, more than 20 million
  people in the US, will use WiFi by 2007.
• WiFi will be mainstream. People will use WiFi
  like cell phones are used today. People will
  demand a high-quality and secure service.

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Wireless Technologies
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Benefits Of Becoming A Hotspot

• Attracts new customers
• Creates loyal customers
• Additional revenue stream
• Fill chairs during slow times
• Online Advertising
• Sell more existing products

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Only Serve The Best

• Easy to use
• Works for everybody, all of the time
• Works on everybodys device including Laptops,
  Smartphones, PDAs, Tablet PCs
• Works on all operating systems including MAC OS,
  Windows, PocketPC, Linux
• Compatible with all Internet Browsers including
  Internet Explorer, Netscape Navigator, Safari
• Quality technical support
• State-of-the-art security
• Different rate plans for different customers
• Roaming options

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The Decision Free vs Fee

• Is it better for me to go with Fee Based or Free
  Access?
• Do I need to give it away because my neighbor is?
• What is your average customer ticket revenue?
• Weigh-out value of your table space.
• Wide open free Internet attracts cyber
  squatters, people who linger for long periods of
  time and dont buy anything.
• Wide open free access vs. controlled free access.
• Decide if you want to sell a high quality
  product, that customers are willing to pay for,
  or give away.
• Fee access brings in subscribers from your
  providers Roaming Network.

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Free Access Methods

• Wide Open
• WEP Encryption
• Example 1FD567AC345SA1268AD6F4CEA
• User / Password (Unlimited)
• User / Password (Limited)

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Methods Of Charging Your Customer

• Prepaid Cards
• Secure On-Line Payment

Wireless Users Subscription Options

• Pay-Per-Use
• Daily Subscription Plans
• Monthly Subscription Plans

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Hotspot Revenues

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1st Week User Statistics
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2nd Week User Statistics
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3rd Week User Statistics
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4th Week User Statistics
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Security Issues

• Unprotected wireless networks give hackers an
  untraceable way to launch attacks across the
  Internet.
• Lowes attacks by 2 men in Michigan
• Drive-by spamming
• Viruss
• Spyware
• Sniffing the air

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Basic Hotspot Setup
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Security Problems

• A cheap Access Point or Router will allow the
  PCs on the network to see each other. This is
  bad because personal information and files can be
  stolen.
• This commonly happens when a café takes the go
  it alone approach and uses commonly available
  home based hardware.

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Security Solutions

• A secure Access Point from a Hotspot Service
  Provider puts firewalls between the PCs on the
  network so that everyones personal information
  is protected
• It is important to protect yourself and your
  customers from bad people

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Authentication Example
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Example Login Screen
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Tips on how to be a successful Hotspot

• Users are able to get on easily
• In Store Advertising
• On-line Search Engines
• Affordable Rate Plans
• Customer Service

The Hotspot service becomes an extension of your
business !!!
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Roaming Benefits

• Bring in more people to your location.
• Gives customers what they want.
• Customers want mobility with their secure WiFi
  subscription like they have with their cell
  phone.
• They want to enter their same username and
  password, no matter where they are.
• Lets you sell a product that people are craving!

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Benefits Of Working With A Provider

• You dont have to be a geek
• Provider will insure that you have good coverage
  throughout your facility
• Plug -n- Play Hotspots
• Tech Support
• Security problems are addressed
• You can focus on your business

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Things You Should Expect from your WiFi Provider

• 24/7 Technical Support
• Zero-Config of Users Laptops
• Variety of Rate Plans
• Secure and Easy Payment Methods
• Built in Security for End Users
• Promotional materials and signage
• Location listing in online wireless hotspot
  directories
• Part of a large Roaming Network
• Somebody Who Knows Your Business

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Wireless Security Camera

• Remote Monitoring of Café
• Camera can be viewed anywhere with a web browser
• Can be used to record motion after hours
• May help reduce insurance costs

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VoIP Voice Over IP

• Phone calls over the Internet
• Quality has surpassed cell phones and is just
  below standard phone lines
• Hotspot users can use soft phones to make calls
  from their laptops or PDAs
• Owners can use hard phones to save on long
  distance calls

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Digital Wireless Signage
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Summary

• Determine what Hotspot solution is best for your
  business.
• Provide WiFi with a high QoS (Quality of
  Service).
• Keep your security and your customers security
  needs in mind.
• Use your WiFi network to its fullest potential.
• Come see WEBbeams at booth 705 / 707.