Survey engagement: A new approach to maximising survey response

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• Survey engagement A new approach to maximising
  survey response
• Prior research suggests that people are likely to
  participate in activities if they see the
  activity as being of value and interest, and if
  they can see the value of their contribution
• Research into student engagement has
  highlighted the value of institutions stimulating
  students involvement in university activities
• Institutions need ways to enhance students
  engagement in university surveys
• Enhancing students engagement in surveys will
  enhance the quality of estimates and hence the
  fidelity and integrity of associated quality
  assurance and improvement processes

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• The Survey Engagement Model
• The Survey Engagement Model provides an
  efficient, theoretically-informed and efficient
  means of capturing best practice for maximising
  survey response
• This approach goes beyond identifying correlates
  of increased response, to propose an integrated
  management approach for understanding how surveys
  can be integrated into each students university
  experience
• The Survey Engagement Model deconstructs the
  survey cycle into four phases
• presurvey planning and evaluation
• presurvey promotion
• capturing attention
• stimulating completion and return

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• National study of survey engagement
• Study of survey engagement conducted to
  investigate graduates engagement with the GCA
  national surveys
• Survey instrument developed using both
  theoretical and qualitative and quantitative
  empirical methods (national stakeholder
  consultations, research reviews, focus groups,
  cognitive interviews, expert reviews, pilot
  tests)
• Population defined as 2004 graduates from all
  Australian universities who have studied onshore
• Eight universities each used a stratified,
  two-stage and probabilistic sampling strategy to
  select between 300 and 400 graduates into their
  survey sample
• Additional data on institutions and individuals
  was collected
• Results below are reported as the percentage of
  respondents who answered yes to each
  dichotomously scored question

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