Conflict, Ethics and Your Web Site

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Conflict, Ethics and Your Web Site
INSTITUTIONAL WEB MANAGEMENT WORKSHOP 2001
ORGANISING CHAOS

• David Lomas, University of Salford
• Amber Thomas, Becta

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Dealing with Conflict
INSTITUTIONAL WEB MANAGEMENT WORKSHOP 2001
ORGANISING CHAOS

• A3 Conflict, Ethics and Your Web Site
• Amber Thomas, Becta

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Conflict - Approaches

• Conflicts Political and Ethical
• No easy answers (by definition!)
• Approaches
• defeatism - theyd never listen to us
• optimism - trust that others will see it your way
• pragmatism - manage upwards

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Pragmatic Strategies

• Speak their Language
• Appeal to their vision
• Take Control

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Speak their Language

• S W O T
• Benchmarking
• Time Quality Cost
• Risk Analysis
• Return on Investment

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BB?

• Useful concepts for IT
• Pareto Principle (80/20 rule)
• Opportunity Costs
• Health Warning can backfire
• http//www-mmd.eng.cam.ac.uk/people/ahr/dstools/ds
  tools.htm
• More resources from http//www.rdn.ac.uk/

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Appeal to their Vision

• Know their Enemy (Benchmarking)
• and their Deepest Fears (Court Cases)
• Documents
• Mission Statement, Corporate Plan, Strategies
  Learning Teaching Information, Marketing
  Recruitment, IT, Communications etc
• Find Allies
• powerful departments, projects, other central
  services (Quality, library, MIS?)

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Take Control

• Anticipate the need for action
• Research possible options
• Brief the Boss
• Be ready to argue your case
• Think of YOUR needs
• policies, change mgt, training, timescales etc

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DiscussionDealing with Conflict