Surname Forename Dremel DIY Council Budapest, day, month

1
(Surname) (Forename)Dremel DIY CouncilBudapest,
(day), (month)

• Factory in a pocket
• FOCUS ON MULTIFUNCTIONAL POWER TOOLS

DREMELs survey on Hungarian DIY habits
2
Contents

• About the survey
• Our DIY habits in general
• What kind of hand tool do we have and what do we
  with it?
• Small tool big opportunity
• Focus on multifunctional tools
• For which cases do we use multifunctional tools?
• Who and when buy multifunctional tools?
• Summary conclusions

3
About the survey
4
About the survey

• A DREMEL in cooperation with web portal
  Metropol.hu
• Objectives
• To investigate Hungarian populations DIY habits
  and
• To explore peoples knowledge and requirements
  regarding DIY tools
• Size of sample 495 person
• Date of field work November, December

5
Our DIY habits in general
6
Do you DIY?
In over 90 of Hungarian households there is at
least one person who regularly engages in DIY
jobs.
7
What is the purpose of your DIY?
Hobby or work? 76 of the population engage in
DIY jobs to carry out household repairs.
8
How often do you DIY?
In most cases when it is needed we DIY, but the
number of hobby DIY-ers grows year by year
9
What kind of hand tools do we have and in which
cases do we use them?
10
Do you use hand tools when you do DIY?
Do It Yourself, but just with hand tools! 9 out
of 10 DIY-ers use hand tools in Hungary.
11
What kind of electric hand tools do you and your
family have?
Power drill is the most popular, but our tool
armada continuously expends to include
multifunctional hand tools.
12
Small tool big opportunity Focus on
multifunctional power tools
13
Do you use multifunctional power tools?
More and more people think that small tools
represent great opportunities in DIY
14
Do you agree with these statements?

• Multifunctional power tools are Yes No
  Dont know
• micro tools are suitable for various jobs
  91,8 0,8 7,4
• micro tools are suitable for precise jobs
  74,9 5,8 19,3
• can be used in small places
  76,7 3,8 19,5
• easy to handle
  70,5 5,1 24,4
• micro tools speed is not variable
  11,4 37,7 50,9

15
For what kind of DIY works do you use
multifunctional power tools?
Beside the traditional DIY jobs, the creative
hobbies are more and more
16
Which multifunctional power tool do you prefer?
No cable, no ties half of DIY - ers prefer using
hand tools powered by Li-ion batteries to any
other technology
17
Which kind of hand tool do you prefer?

• Corded, because
• doesnt go dead 36,6
• easy to use 11,3
• Corless, because
• the cable doesnt disturb in my job 41,4
• no hussle to extend the cable
  39,1
• safer
  15,4

18
When did you, or your family had bought
multifunctional power tool?
19
For whom have you ever purchased multifunctional
power tool?
20
Please, rank the espects of purchage according to
their importance!

• Quality 2,2
• Practicality 2,5
• Price 3
• Point of sale promotions 4,1
• Brand 4,4
• Guarantee
  4,7

21
Summary
22
Summary - conclusions

• In over 90 of Hungarian households there is at
  least one person who regularly engages in DIY
  jobs.
• Hobby or work? 76 of the population engage in
  DIY jobs to carry out household repairs.
• In most cases we DIY, when is needed, but the
  number of hobby DIY-ers grows year by year
• 9 out of 10 DIY-ers use hand tools in Hungary.
• Power drill is the most popular, but our tool
  armada continuously expands to include
  multifunctional hand tools

23
Summary conclusions / 2.

• Beside the traditional DIY jobs, the creative
  hobbies have gather ground.
• 43,9 of the respondents use multifunctional
  tools when DIY
• Features of multifunctional tools are are
  recognised
• 91 of users are aware of their versatility
• 74 of users are aware of their preciseness
• 76 of users are aware of use in small places
• 70 of users are aware of easy handling
• No cable, no ties
• half of DIY - ers prefer using hand tools
  powered by Li-ion batteries to any other
  technology
• Over 63 of users use multifunctional tools
  indoor works and creative applications
• Most participants of the Dremel survey indicated
• the functionality,
• the quality
• and the price
• are the most important decision factors purchase

24
Thank you for your kind attention!