Chart 1

1
Business Overview Presentation 07/05/03

• Mike Flynn C.E.O.
• Rob Salmon Director of Marketing

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Our Business

• Overview
• 4thegame.com the worlds largest dedicated
  English Premier League Competition website, with
  49 million page impressions a month
• Megavortal our proprietary sports software
  framework, designed to update a sports fan with
  anything and everything they want to know about
  their sport, wherever it happens across the
  globe. Its showcase is Megasoccer.com
• Sports Marketing Our people are grounded in
  marketing skills, eliminating the need for
  outside marketing consultants and since May 2002
  have acted as consultants in their own right to
  major brand owners
• Finally, our credibility within the Sports world
  is further boosted by hosting and providing web
  content for two of English footballs main
  influencing bodies League Managers and Football
  Writers and we have also designed player
  websites for Joe Cole and Michael Carrick
  (England England U21 players)

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Driving up revenues, Driving down cost

• Revenues increased by 206 from 2001 (447k
  2002 146k 2001)
• Costs reduced by 27 from ave 2001 to Q1 2003
• 4thegame site traffic 157 growth since launch in
  Dec 01
• Unique Visitors now 1.47 million
• Advertising revenue CPM rising from 1 (2001) to
  25 (2003)
• Betting Partnership established, with minimum
  monthly guarantee
• Sports Marketing services formally launched May
  2002

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4thegame.com past present and future
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4thegame.com What it offers

• Official Accreditation from Marketing agreement
  with Barclaycard
• 4thegame.com offers unrivalled accessibility to
  everything that is the Barclaycard Premiership
• Barclaycard Football Club
• Latest news
• Interviews
• Columnists
• Exclusive manager content
• Video news
• Live scores
• SMS service
• Mobile Devices
• Match Previews
• Match Reports
• Cup Competitions
• Player Profiles
• Statistics
• Competitions
• Archives

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4thegame.com - From strength to strength
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4thegame.com Measures of success

• The biggest single English Football website on
  the World Wide Web
• Unique visitor number of over 1.47 million (Feb.
  2003 Webtrends)
• 4thegame.com was the fifth largest sports website
  in Campaign Sports Website watch (Jan 2003)
• 4thegame.com is ranked first in the Search Engine
  rankings of Google premiership / premier league
  / English premier league
• 4thegame is accessed by users from 166 countries
• Shortlisted U.K. Sports Website of the Year 2002
  2003
• The average 4thegame.com user (uk)
• male (77)
• aged 32
• earns c35,000 p.a.
• full time employment (69)
• social class ABC1 (65).
• Students (11)

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4thegame.com Significant commercial value

• The scale and status of 4thegame.com generates
  significant commercial value for those wishing to
  reach followers of the Premiership, its teams and
  players
• Its Core revenue generators are
• Advertising
• Global Online advertising forecast to grow at a
  Compound rate
  
  of 21 over the next five years
• Banner ads cpms growing.
• New ad platforms much higher cpms.
• More relevant ads eg Ford, Pepsi and Vodafone
• Betting
• Strong brand partnered - Ladbrokes.
• Ladbrokes online betting turnover growing at
  over 250
• Football - 50 of Ladbrokes online betting
  revenue and growing.
• Min Monthly guarantee and share of revenue
• New revenue generators are
• Sponsorship
• Primary partnership provides Official
  accreditation, marketing, merchandise and
  traffic value
• Associate Sponsorships within site eg Video,
  Results etc
• Content Sale
• SMS results and information service
• Provision to other media platforms

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4thegame.com Critical Goals Significant
prospects

• Build 4thegame user base
• Increase Unique visitor numbers, driving Page
  Views and Ad potential
• Increase interactive users Club membership
  driving consumer spend via site up Betting, SMS,
  Barclaycards, Merchandise
• Firmly establish 4thegame.com
• As the pre-eminent UK Football website
• A top 5 World Single Sport website
• Becoming a must buy media platform for all
  major sports brands

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Mega Vortals the shape of things to come
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Megasoccer.com What it represents

• The technology of Fast Search Transfer has been
  adapted for bespoke use by FWM as a business to
  business model.
• 90 Technology 10 FWM editorial
• It is available to any company to communicate
  more effectively with the supporters of the sport
  in which they supply, partner or sponsor
• The showcase for the concept is the football
  Vortal Megasoccer.com using 4thegame as its
  springboard
• FWM plan to offer a series of Vortals, either
  focussing on a particular sport or on a
  particular market/geography within the sport (eg
  US kids who play soccer)

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Megasoccer.com What it offers

• Megasoccer is an Internet Vortal dedicated to
  world football it aims to deliver the world of
  soccer on one site
• It carries football information on 59 countries
  and 91 leagues / competitions
• Editorial Features/Columnists
• Photo Galleries
• Video News
• Editorial/Community Polls
• Community Forum
• Community/Editorial Newsletter
• Dynamic News Links
• Related Links
• Features a dedicated soccer search engine which
  contains circa 440,000 urls
• Accessed by users from 149 different countries
• Listed first in most popular soccer sites in
  Yahoo.com directory

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MegaVortals Megasoccer.com Significant
commercial potential

• Revenue will be obtained from licensing
  managing all or part of the Mega technology
  platform (B2B)
• We will actively target leading sports brands,
  associations and sponsors with an extremely cost
  effective web solution
• And. as a stand alone website, Megasoccer.com
  has a number of revenue opportunities
• Advertising Sponsorship
• Betting partnership
• Sale of content through another medium i.e. via
  SMS or content sales to a third party media
  company

Players in the sports industry that do not form
partnerships with technology companies or embrace
new technology will be left behind. Rachael
Church (Managing Director,sports research and
consulting company ArkSports Limited )
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Sports Marketing online and offline
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Passionate about the game and its value
Mike Sarah
Rob Michele
Joseph

• The sports marketing team are grounded in sport
  and include
• Mike Flynn CEO of FWM and previously Director
  of Sponsorship at Bass responsible for Carlings
  award winning sponsorship of the FA Premier
  League and the Worthington Cup amongst others.
• Rob Salmon (Director of Marketing) Rob was the
  Sponsorship Manager for the FA Carling
  Premiership and also enjoyed a spell as Sports
  Editor at AOL UK.
• Michele Singh (Account Manager) Michele has
  worked at Disneys Soccernet, Eurosport and the
  BBC on events including World Cup 98 and Euro
  2000.
• Sarah Spencer (Account Manager) Football is in
  Sarahs blood prior to FWM Sarah worked with the
  English FA, Middlesborough FC and Leeds United
  FC.
• Joseph Beale (Account Executive) Joseph works
  with clients such as allsports and Carling.

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Sports marketing Saving cost / generating
revenue / opening doors

• First and foremost the Sports Marketing Team are
  the marketing force behind 4thegame.com and
  Megasoccer.com, maximising awareness and driving
  traffic - saving the cost of outside consultants
• Secondly, their abilities have been recognised by
  other Sports and Sponsorship brand owners. As
  such FWM obtain an additional revenue for a range
  of online and offline marketing services
• Sponsorship consultancy for Western Union
• Public Relations activity for allsports
• Search engine marketing for Manchester United and
  Grolsch
• Various online marketing services for Barclaycard
  and Carling
• Finally, the team are in regular contact with a
  wide range of senior marketing personnel (budget
  holders) and as such, are well placed to
  communicate the incredible scale and reach of
  FWMs online assets 4thegame.com and Mega Vortal
  products

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In summary

• Internet will be an ever more compelling
  communication medium for a wide variety of
  product and service providers moving from spoke
  to hub in marketing strategies
• The generalist sports site offering width without
  depth will continue to fade and die specialist
  sites such as 4thegame.com that are passionate
  about their niche, and Vortals offering real
  depth such as Megasoccer.com will flourish
• FWM is a sport specialist in a unique position
• We offer B2C media and services through
  4thegame.com all revenue platforms growing
• We offer B2B services through Mega Vortals and
  Marketing Services Investors in Sport need
  other skill sets (that we have), to maximise
  their return
• We have a fast growing reputation within the UK
  Sports Industry We have glowing references
  from UK Sports Industry
• Out of the Internet Doom and perfectly placed
  to benefit in the real new world
• Our own websites
• Our clients, and potential clients website
  strategies.
• Other Investors in Sport through PR and
  consultancy