Title: Reinforcement
1Chapter 4
2Reinforcement
- Is a basic principle of behavior
- Was established by Skinner in laboratory research
and over 40 years of human research - Is a component of many behavior modification
procedures
3Defining Reinforcement
- 1. The occurrence of a behavior
- 2. Results immediately in a consequence
- 3. The behavior is strengthened (more likely to
occur again in the future in similar
circumstances) - Present ----gt Behavior is followed by a
consequence - Future ----gt Behavior is more likely to occur
- Functional definition of reinforcement
4Effects of Reinforcement on Behavior
- Increase in frequency
- Increase in duration
- Increase in intensity
- Increase in quickness (decrease in latency)
5What is Operant Behavior?
- Behavior that is strengthened through the process
of reinforcement - behavior that is controlled
by its consequences
6What is a Reinforcer?
- The consequence (stimulus or event) that follows
operant behavior strengthens operant behavior
7Two types of reinforcement
- Positive reinforcement
- Negative reinforcement
- Both positive reinforcement and negative
reinforcement strengthen behavior - make the
behavior more likely to occur in the future
8What is Positive Reinforcement?
- Behavior is followed by the presentation of a
stimulus (a reinforcer) and the behavior is
strengthened
9What is Negative Reinforcement?
- Behavior is followed by the removal of a stimulus
(a punisher / aversive stimulus) and the behavior
is strengthened
10Escape and avoidance behaviors
- are involved in negative reinforcement
- Escape - the behavior results in the termination
of (escape from) the aversive stimulus and the
behavior is strengthened. - Avoidance - the behavior results in the
prevention of (avoidance of) the aversive
stimulus and the behavior is strengthened.
11Everyday Examples of Negative Reinforcement
- Turn the channel during a bad TV show
- Put on a coat on a cold day
- Use an umbrella
- Slap a mosquito
- Turn up the heat
- Roll up the window when it rains
- Wear earplugs on a noisy job
- Turn down the lights, TV, stereo
- Turn on the exhaust fan
- Loosen a tight collar or tie
- Turn off the alarm buzzer
- Give in to a screaming kid
- Tell someone to be quiet in a movie
12Positive and Negative Reinforcement in the Same
Situation
- Tantrum in a grocery store
- Childs tantrum behavior is strengthened by
getting candy from a parent (positive
reinforcement) - Parents behavior of giving candy to child is
strengthened by termination of the tantrum
(negative reinforcement)
13Unconditioned Reinforcers
- Biologically determined - survival value for the
individual - Food, water, human contact (warmth), oxygen,
sexual contact, escape from cold, heat, pain,
extreme levels of stimulation
14Conditioned Reinforcers
- A previously neutral stimulus
- - repeatedly paired with an established
reinforcer (an unconditioned or conditioned
reinforcer) - - will function as a reinforcer
- Examples of Conditioned Reinforcers
- Sight, sound, and scent of parents
- Parents smile, tone of voice, attention,
praise - Types of toys, TV shows, music, clothes,
activities - Grades, positive evaluations
- Accomplishments (social, physical)
- Money
- Others
15Conditioned Generalized Reinforcers
- Paired with a wide variety of other reinforcers
- Money, praise, tokens
16Factors that Influence Reinforcement
- Immediacy
- Consistency (contingency)
- Establishing operations
- Individual differences
- Intensity of the stimulus
17Schedules of Reinforcement
- Specifies which responses will be followed by the
reinforcer - Continuous reinforcement - Each response is
followed by the reinforcer - Intermittent reinforcement - Not every response
is followed by a reinforcer
18Fixed Ratio Schedules
- Reinforcer after X number of responses - the
number does not change - Produces high rate / post reinforcement pause
- Examples piece rate pay
- classroom uses
19Variable Ratio Schedules
- Reinforcer after X number of responses on the
average - Produces high rate / no post-reinforcement pause
- Examples work and classroom uses
- slot machine, phone solicitors
20Fixed Interval Schedules
- Reinforcer for the first response after X amount
of time - time interval does not change - Produces low rate of responding that increases at
the end of the interval - Rarely used in behavior modification
- Examples mail delivery every 2 hours
- hourly supervisor checks on a worker
21Variable Interval Schedules
- Reinforcer for the first response after X amount
of time on the average - Produces low but steady rate of behavior
- Rarely used in behavior modification
- Examples unpredictable supervisor checks,
checking for phone or e-mail messages
22Concurrent Schedules of Reinforcement
- Schedules of reinforcement that exist at the same
time for two or more different behaviors - Concurrent operants
- Factors influencing choice of concurrent operants
- - schedule of reinforcement
- - magnitude of reinforcement
- - immediacy of reinforcement
- - response effort