What Is AARP

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What Is AARP

• Founded in 1958 by Dr. Ethel Percy Andrus
• AARP is the leading nonprofit, nonpartisan
  membership organization for people age 50 and
  over in the United States
• AARP provides information and resources
• Engages in legislative, regulatory, and legal
  advocacy
• Assists members in serving their communities and
• Offers a wide range of unique benefits, products,
  and services

Ladan Manteghi President, AARP Global
Network Influencing Policy, Society, and the
Marketplace November 30, 2006
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What Is AARP
What Is AARP

• Founded in 1958 by Dr. Ethel Percy Andrus
• AARP is the leading nonprofit, nonpartisan
  membership organization for people age 50 and
  over in the United States
• AARP provides information and resources
• Engages in legislative, regulatory, and legal
  advocacy
• Assists members in serving their communities and
• Offers a wide range of unique benefits, products,
  and services

• Founded in 1958 by Dr. Ethel Percy Andrus
• AARP is the leading nonprofit, nonpartisan
  membership organization for people age 50 and
  over in the United States
• AARP provides information and resources
• Engages in legislative, regulatory, and legal
  advocacy
• Assists members in serving their communities and
• Offers a wide range of unique benefits, products,
  and services

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What Is AARP
AARP Vision and Mission

• Founded in 1958 by Dr. Ethel Percy Andrus
• AARP is the leading nonprofit, nonpartisan
  membership organization for people age 50 and
  over in the United States
• AARP provides information and resources
• Engages in legislative, regulatory, and legal
  advocacy
• Assists members in serving their communities and
• Offers a wide range of unique benefits, products,
  and services

Vision A society in which everyone ages with
dignity and purpose and in which AARP helps
people fulfill their goals and dreams. Mission AA
RP is dedicated to enhancing quality of life for
all as we age. We lead positive social change and
deliver value to members through information,
advocacy and service.
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What Is AARP
AARPs Structure

• Founded in 1958 by Dr. Ethel Percy Andrus
• AARP is the leading nonprofit, nonpartisan
  membership organization for people age 50 and
  over in the United States
• AARP provides information and resources
• Engages in legislative, regulatory, and legal
  advocacy
• Assists members in serving their communities and
• Offers a wide range of unique benefits, products,
  and services

AARP non-profit, non-partisan membership
organization AARP Services Inc. - subsidiary
managing products, services, and discounts
offered to members -- AARP Financial --
Focalyst AARP Foundation - AARP's charitable
organization AARP Global Network -
International federation of like-minded
organizations serving mature populations
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What Is AARP
How AARP Delivers Results

• Founded in 1958 by Dr. Ethel Percy Andrus
• AARP is the leading nonprofit, nonpartisan
  membership organization for people age 50 and
  over in the United States
• AARP provides information and resources
• Engages in legislative, regulatory, and legal
  advocacy
• Assists members in serving their communities and
• Offers a wide range of unique benefits, products,
  and services

• The social mission
• --Social Impact
• --Member value
• Member involvement
• Uses negotiating clout of membership to drive
  policy, higher quality goods, and services for
  members
• Products social change, meet members unique
  needs and fill market gaps
• 95 of earned revenue goes to funding AARPs
  social mission

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What Is AARP
How do you get results?

• Founded in 1958 by Dr. Ethel Percy Andrus
• AARP is the leading nonprofit, nonpartisan
  membership organization for people age 50 and
  over in the United States
• AARP provides information and resources
• Engages in legislative, regulatory, and legal
  advocacy
• Assists members in serving their communities and
• Offers a wide range of unique benefits, products,
  and services

Know the members Know their interests Know their
needs
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What Is AARP

• Founded in 1958 by Dr. Ethel Percy Andrus
• AARP is the leading nonprofit, nonpartisan
  membership organization for people age 50 and
  over in the United States
• AARP provides information and resources
• Engages in legislative, regulatory, and legal
  advocacy
• Assists members in serving their communities and
• Offers a wide range of unique benefits, products,
  and services

Rethinking Myths
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What Is AARP
Myth As the Baby Boomers age, theyll be just
like their parents.

• Founded in 1958 by Dr. Ethel Percy Andrus
• AARP is the leading nonprofit, nonpartisan
  membership organization for people age 50 and
  over in the United States
• AARP provides information and resources
• Engages in legislative, regulatory, and legal
  advocacy
• Assists members in serving their communities and
• Offers a wide range of unique benefits, products,
  and services

Think Again
Staying Sharp Boomers identify more with their
children than they do with their parents
Staying Sexy Single boomers of all ages say
they want to be romantically involved with
someone Staying Edgy Boomers account for more
than half of Harley Davidson sales in the U.S.
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What Is AARP
Their buying habits are predictable

• Founded in 1958 by Dr. Ethel Percy Andrus
• AARP is the leading nonprofit, nonpartisan
  membership organization for people age 50 and
  over in the United States
• AARP provides information and resources
• Engages in legislative, regulatory, and legal
  advocacy
• Assists members in serving their communities and
• Offers a wide range of unique benefits, products,
  and services

Think Again
Perception Not-your-father's-Accord appearance
draws squinting gawks and jeers from the AARP set
and people not raised on the sounds of Gnarls
Barkley.
Reality Honda marketing execs predicted it would
be a hit with the 16-29 age group According to
the Power Information Network, the average median
buyer is 42.
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What Is AARP
By the time theyre 50, people have decided what
they like and they stick with it.

• Founded in 1958 by Dr. Ethel Percy Andrus
• AARP is the leading nonprofit, nonpartisan
  membership organization for people age 50 and
  over in the United States
• AARP provides information and resources
• Engages in legislative, regulatory, and legal
  advocacy
• Assists members in serving their communities and
• Offers a wide range of unique benefits, products,
  and services

Think Again
The Cash Boomers account for 50 of all consumer
spending they spend 2.4 trillion annually to
the Gen Xers 1 trillion The Curiosity They
are just as likely as younger adults to switch
brands and they love new experiences The Quest
for Quality They are comfortable paying more for
quality goods and services
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What Is AARP
Theyre afraid of computers, digital stuff, PDAs
and mobile phones that take pictures.

• Founded in 1958 by Dr. Ethel Percy Andrus
• AARP is the leading nonprofit, nonpartisan
  membership organization for people age 50 and
  over in the United States
• AARP provides information and resources
• Engages in legislative, regulatory, and legal
  advocacy
• Assists members in serving their communities and
• Offers a wide range of unique benefits, products,
  and services

Think Again
Wired 50 is the fastest growing segment of
internet users. 62 are online. Been
Wired They pioneered the use of personal
computers and cell phones Buying While
Wired The majority of big ticket items sold
online are to 50 consumers
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What Is AARP
They want less or is it more?

• Founded in 1958 by Dr. Ethel Percy Andrus
• AARP is the leading nonprofit, nonpartisan
  membership organization for people age 50 and
  over in the United States
• AARP provides information and resources
• Engages in legislative, regulatory, and legal
  advocacy
• Assists members in serving their communities and
• Offers a wide range of unique benefits, products,
  and services

Think Again
Stairs and All They want to stay in their homes
not downsize. Five Stars Please They account
for 80 of all luxury travel dollars spent
annually. No Need to Gift Wrap More than 46 of
50 household budgets are spent on
non-necessities
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What Is AARP

• Founded in 1958 by Dr. Ethel Percy Andrus
• AARP is the leading nonprofit, nonpartisan
  membership organization for people age 50 and
  over in the United States
• AARP provides information and resources
• Engages in legislative, regulatory, and legal
  advocacy
• Assists members in serving their communities and
• Offers a wide range of unique benefits, products,
  and services

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What Is AARP
Our Global Vision

• Founded in 1958 by Dr. Ethel Percy Andrus
• AARP is the leading nonprofit, nonpartisan
  membership organization for people age 50 and
  over in the United States
• AARP provides information and resources
• Engages in legislative, regulatory, and legal
  advocacy
• Assists members in serving their communities and
• Offers a wide range of unique benefits, products,
  and services

Through a shared international commitment, the
needs of older populations are better met so that
they are better able to live fulfilling lives
with dignity and purpose.
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What Is AARP
Common Challenges

• Founded in 1958 by Dr. Ethel Percy Andrus
• AARP is the leading nonprofit, nonpartisan
  membership organization for people age 50 and
  over in the United States
• AARP provides information and resources
• Engages in legislative, regulatory, and legal
  advocacy
• Assists members in serving their communities and
• Offers a wide range of unique benefits, products,
  and services

• Lack of government support systems or strong
  systems that are eroding
• Need for research and analysis
• Organizational structure and support
• Self funding
• Need to grow and evolve
• Member growth
• Relevance to boomers and minority segments
• Content and communication through channels
• Advertising in publications and online
• Corporate, business partnerships
• Importance of advocacy and defined social agenda
• Sustainable business model
• Do well by doing good

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What Is AARP
AARP Global Network Key Aspects

• Founded in 1958 by Dr. Ethel Percy Andrus
• AARP is the leading nonprofit, nonpartisan
  membership organization for people age 50 and
  over in the United States
• AARP provides information and resources
• Engages in legislative, regulatory, and legal
  advocacy
• Assists members in serving their communities and
• Offers a wide range of unique benefits, products,
  and services

• Commitment to bettering the lives of populations
  as they age
• Shared emphasis on delivering social change and
  responding to market gaps
• Founded by AARP as separate, affiliate
  organization
• All revenue generated goes to advancing Network
  mission

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What Is AARP
Benefits for Member Organizations

• Founded in 1958 by Dr. Ethel Percy Andrus
• AARP is the leading nonprofit, nonpartisan
  membership organization for people age 50 and
  over in the United States
• AARP provides information and resources
• Engages in legislative, regulatory, and legal
  advocacy
• Assists members in serving their communities and
• Offers a wide range of unique benefits, products,
  and services

• Access to proven strategies, tactics
• Greater capabilities, buying power, resources
• Reciprocal membership privileges for consumers
• Marketing of products/services to combined global
  membership
• Communication, infrastructure, technology support
  
• Programs, product development support,
  clearinghouse services

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What Is AARP
Benefits for Member Organizations Consumers

• Founded in 1958 by Dr. Ethel Percy Andrus
• AARP is the leading nonprofit, nonpartisan
  membership organization for people age 50 and
  over in the United States
• AARP provides information and resources
• Engages in legislative, regulatory, and legal
  advocacy
• Assists members in serving their communities and
• Offers a wide range of unique benefits, products,
  and services

• Sense of community with peers in other countries
• Availability of deeper and broader resources
• Shared membership status, travel discounts
• Access to new products, services

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What Is AARP
AARP Global Network

• Founded in 1958 by Dr. Ethel Percy Andrus
• AARP is the leading nonprofit, nonpartisan
  membership organization for people age 50 and
  over in the United States
• AARP provides information and resources
• Engages in legislative, regulatory, and legal
  advocacy
• Assists members in serving their communities and
• Offers a wide range of unique benefits, products,
  and services

Thank You