21st Century Technology and the Church

1
21st Century Technology and the Church
Robert Henley, M.A., MCSE, MCT Director
Communication, Technology Interactive
Ministries Southeastern Conference
2
Video

• DVDs/CDs
• Streaming
• Short Films
• Visual Presentations

Our Commission
3
And he said unto them, Go ye into all the world,
and preach the gospel to every creature. Mark
1615
4

• The world is changing too rapidly for us to
  continue doing things just as we have done them
  in the past. If you think your city church is
  immune to the radical changes and monumental
  shifts in our culture, think again.

5

• Past assumptions about spiritual needs and
  beliefs, religious attitudes and allegiances, no
  longer hold sway. All this means that the past
  ways of doing ministry no longer speak to the
  needs of the people.

6

• If were doing what weve always done, we
  might be missing the opportunity to minister to
  those who need it the most.Entrepreneurial Faith
  p.3

7

• For years weve upheld our church traditions
  and old ways of doing things. And yes, our
  traditions have given us the strong foundation on
  which we stand. However, our charge is to be
  obedient to the Lord in carrying out his willin
  a new day and in a new time.

8

• This requires us to be equipped mentally,
  physically, and spiritually with new tools that
  will help us get the job done. We can hold on to
  the good from the days of old, but it is critical
  that we forge ahead into new

9

• new presentations, new methods, new paradigms,
  and new mentalities that allow us to reach
  farther and spread the gospel more effectively
  than we did in the past. Futuring 11

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Differentiate or Die
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Multi-Sensory Society
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Time we spend with media

• 33 hours of TV a week
• 10.5 hours a day engaged in with media
• 2 hours a week day listening to radio
• 5 hours on weekends

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Time we spend with media

• 45 minutes reading magazines
• 25 minutes reading newspapers
• 14 hours a week on the internet
• Exposed to an estimated 3,000 ads a day

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How do you reach todays generation.
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The CyberChurch, Barna Research Group
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• A greater number of adults experience their
  Christian faith through Christian media.
• 6 out of 10 American adults (63) attended a
  church service during the past month.
• 2 out of 3 adults (67) used at least one of four
  forms of religious media - radio, television,
  Internet or books.

The CyberChurch, Barna Research Group
17

• In the past month 132 million adults have been
  to a church service compared to 141 million using
  Christian media.

18
Pew Internet and American Life Study
19

• 38 have sent e-mails with spiritual content.
• 32 have gone online to read news accounts of
  religious events.
• 21 have sought information about how to
  celebrate religious holidays.
• 17 have looked for information about where they
  could attend religious sevices

20

• 7 have made or responded to online prayer
  requests
• 7 have made donations to religious orgnaizations

21

• 64 of Internet users in the United States
  perform religious and spiritual activities online

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Today Immersive Experiences are King
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• New Approaches to Ministry

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Understand
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Again, the kingdom of heaven is like a net that
was cast into the sea and gathered some of every
kind. Matt. 1347
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Ministry 2.0
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content.
instructional interaction design.
technology.
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Sarahs Story
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Multiplatform Content
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•  19 For though I be free from all men, yet have I
  made myself servant unto all, that I might gain
  the more.
•  20 And unto the Jews I became as a Jew, that I
  might gain the Jews to them that are under the
  law, as under the law, that I might gain them
  that are under the law

31

•  21 To them that are without law, as without law,
  (being not without law to God, but under the law
  to Christ,) that I might gain them that are
  without law.
• 22 To the weak became I as weak, that I might
  gain the weak I am made all things to all men,
  that I might by all means save some.
•  

32

• 23 And this I do for the gospel's sake, that I
  might be partaker thereof with you.
• 1 Corinthians 919-23 (King James Version)

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• A Narrow View
• of Ministry
• Technology

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What is Technology?
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Let the workers for God manifest tact and
talent, and originate devices (technology) by
which to communicate light to those who are near
and to those who are afar off. VSS 282.2
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Jesus the Technologist
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• From that time Jesus began to preach and to
  say. Repent, for the Kingdom of heaven is at
  hand. Matthew. 417

38

• And the disciples came and said to Him, Why
  do you speak to them in parables? Matthew 1310

39

• In the earlier part of His ministry, Christ
  had spoken to the people in words so plain that
  all His hearers might have grasped truths which
  would make them wise unto salvation. But in many
  hearts the truth had taken no root, and it had
  been quickly caught away.

40

• "Therefore speak I to them in parables." He
  said "because they seeing see not and hearing
  they hear not, neither do they understand. . . .
  For this people's heart is waxed gross, and their
  ears are dull of hearing, and their eyes they
  have closed." Matt. 1313-15. COL 20

41

• "Therefore speak I to them in parables." He
  said "because they seeing see not and hearing
  they hear not, neither do they understand. . . .
  For this people's heart is waxed gross, and their
  ears are dull of hearing, and their eyes they
  have closed." Matt. 1313-15. COL 20

42

• Jesus desired to awaken inquiry. He sought to
  arouse the careless, and impress truth upon the
  heart. Parable teaching was popular, and
  commanded the respect and attention, not only of
  the Jews, but of the people of other nations.

43

• No more effective method of instruction could
  He have employed. If His hearers had desired a
  knowledge of divine things, they might have
  understood His words for He was always willing
  to explain them to the honest inquirer.

44

• Again, Christ had truths to present which the
  people were unprepared to accept or even to
  understand. For this reason also He taught them
  in parables. By connecting His teaching with the
  scenes of life, experience, or nature, He secured
  their attention and impressed their hearts.

45

• Again, Christ had truths to present which the
  people were unprepared to accept or even to
  understand. For this reason also He taught them
  in parables. By connecting His teaching with the
  scenes of life, experience, or nature, He secured
  their attention and impressed their hearts.

46

• Jesus sought an avenue to every
• heart. By using a variety ofillustrations, He
  not only
• presented truth in its different
• phases, but appealed to the
• different hearers.

47

• Their interest was aroused by figures drawn
  from the surroundings of their daily life. None
  who listened to the Saviour could feel that they
  were neglected or forgotten.

48
Learning Styles Personality Types
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Learning Enhanced through several senses

• We remember
• 10 of what we see
• 20 of what we hear
• 50 of what we see and hear
• 90 of what we see, hear and do

50

• I had dreamed that a person brought to me a
  web of white cloth, and bade me cut it into
  garments for persons of all sizes, and all
  descriptions of character, and circumstances in
  life. ChS 63.1

51

• The press is a powerful means to move the
  minds and hearts of the people. The men of this
  world seize the press, and make the most of every
  opportunity to get poisonous literature before
  the people.

52

• If men, under the influence of the spirit of
  the world and of Satan, are earnest to circulate
  books, tracts, and papers of a corrupting nature,
  you should be more earnest to get reading matter
  of an elevating and saving character before the
  people. PM 44.2

53

• Media is a powerful means to move the minds
  and hearts of the people. The men of this world
  seize technology, and make the most of every
  opportunity to get poisonous content before the
  people.

54

• If men, under the influence of the spirit of
  the world and of Satan, are earnest to circulate
  DVDs, Websites, and podcasts of a corrupting
  nature, you should be more earnest to get content
  of an elevating and saving character before the
  people. PM 44.2

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• There is among us to much clinging to old
  customs, and because of this we are far behind
  where we should be in the development of the
  third angel's message. CT 533

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• There is among us to much clinging to old
  customs, and because of this we are far behind
  where we should be in the development of the
  third angel's message. CT 533

57
Technology Ministry in Ation

• Worship
• Online
• Offline

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Experiential Worship Environments
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Online
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www.theafterchurch.com

• National Community Church
• Mark Batterson
• Podcasts Blogs
• New York Times, CBS FOX
• 12,771 subscribers

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www.mysecret.tv

• Craig Groeschel
• Life Church
• . . .people are carrying around dark secrets,
  and the Web site is giving them a first place for
  a confession.
• New Your Times

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www.GodCast1000.com

• Largest Christian podcasting directory on the
  Internet

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• webcasts are perhaps the biggest thing since
  televangelism to reach people around the world.
  St. Petersburg Times

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Mobi-sermons

• Harvest Christian Fellowship Church
• 2 3 minute sermons for cell phones

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Podcasting to the Masses

• Mars Hill Church
• Pastor Mark Driscoll
• 230,000 subscribers
• 2nd most frequent downloads on I-Tunes

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Offline
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Online Techniques

• Blogs
• Podcasts (Audio/Video)
• DVD/Hybrid DVDs
• Internet Radio
• Internet TV
• Web Analytics
• eZines / eNewsletters
• Ministry Specific Websites

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Offline Techniques

• Ministry Specific Magazines/Newsletters
• Marketing Posters
• Public Relations Events Flyers
• Community Seminars/Workshops
• Community Events

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Computer CampsMiami BethanyPalm Bay
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Adult Computer Classes
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DVD Evangelism
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• Digital Branding

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Data Mining
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Narrow Casting
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Auditory Learning
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Intellectual/Conceptual Learning
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The CyberChurch, Barna Research Group
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• A greater number of adults experience their
  Christian faith through Christian media.
• 6 out of 10 American adults (63) attended a
  church service during the past month.
• 2 out of 3 adults (67) used at least one of four
  forms of religious media - radio, television,
  Internet or books.

The CyberChurch, Barna Research Group
79

• In the past month 132 million adults have been
  to a church service compared to 141 million using
  Christian media.

The CyberChurch, Barna Research Group
80
Of the 11 Net-based faith alternatives tested
(online worship) would likely attract some 30 to
35 million adults.
The CyberChurch, Barna Research Group
81
The most attractive option (listening to
religious teaching online) would likely draw more
than 100 million adults.
The CyberChurch, Barna Research Group
82

• Arbitron/Edison
• Media Research
• Internet and
• Multimedia 2006
• On-Demand Media Explodes

83
Internet

• More than 8 in 10 Americans are now online.
• In 2000, 56 of the U.S. population age 12 and
  older had Internet access
• as of 2006, 81 of Americans are online.
  Seventy-one percent of Americans have the
  Internet at home, and 34 have the Internet at
  work.

84
Internet

• Approximately 30 of Americans say they are
  spending less time with traditional media because
  of the amount of time they are spending online.

85
Internet

• When given a choice of whether to keep the
  Internet and drop TV or vice versa four in 10
  would choose to keep the Internet and eliminate
  television.

86
Internet

• 40 of respondents chose the Internet. Among
  12- to 34-year olds, a majority would eliminate
  television from their lives.

87
Online Research

• During the 2005 holiday season, nearly one in
  four online consumers researched an item
• online before buying it in a local store..

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Online Research

• 30 of those with Internet access looked up
  information about a product or service online
  before purchasing it in a store during this past
  holiday shopping season.

89
Online Research

• 20 had seen an item in a local store and then
  purchased that item on the Internet instead

90
Internet Video

• Nearly one in five Americans have watched video
  over the Internet in the last month.
• 19 of Americans have viewed Internet video in
  the last month 12 have done so in the last
  week.

91
Internet Video

• The number of Americans who have viewed Internet
  video in the last week has increased by 50 in
  the last year.

92
Internet Video

• In January 2005, the proportion of Americans who
  had watched Internet video in the last week was
  8. In January 2006, that number has increased to
  12.

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DVD

• DVD ownership has reached eight in 10 consumers.
• 80 of Americans own at least one DVD 29 own 25
  or more DVDs.

94
DVD

• Video on the go is growing in popularity. In
  2005, 19 of consumers reported owning a portable
  DVD player, and in 2006 that figure rose to 23.

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DVD

• Nine percent reported owning a portable video
  player that plays video content downloaded from
  the Internet or recorded directly to the device
  from a TV or DVR.

96
DVD

• TV series on DVD and Video On Demand top the
  list of nontraditional ways to watch TV programs.
  

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DVD

• TV programs are now offered through a wide
  variety of options, including DVD, Video On
  Demand, episode/series downloads (such as from
  the Apple iTunes store), streamed over the
  Internet or streamed to a cell phone.

98
DVD

• Twenty-seven percent of consumers have watched TV
  series on DVD, and 23 have watched via Video On
  Demand.

99
Internet Radio

• More than one in five have listened to Internet
  radio in the past month. Twenty-one percent of
  the U.S. population age 12 and older have
  listened to Internet radio in the past month. The
  estimated monthly audience for Internet radio is
  more than 52 million.

100
Internet Radio

• The weekly Internet radio audience has increased
  50 over the last year.
• Twelve percent of Americans age 12 have listened
  to Internet radio in the past week, a 50
  increase over the 2005 estimate of 8.

101
Internet Radio

• Nearly one in five 18- to 34-year-olds listened
  to Internet radio in the last week.
• Nineteen percent of Americans age 18-34 listen to
  Internet radio during an average week.

102
Podcast

• 11 of Americans have listened to an audio
  podcast.
• When given a detailed description of podcasting,
  more than one in 10 people age 12 and over said
  they have ever
• listened to an audio podcast. That translates
  to approximately 27 million Americans who have
  already tried this new form of radio.

103
Podcast

• Podcasting attracts a youthful audience.
• One out of five Americans who have ever listened
  to an audio podcast are 12 to 17 years old, and
  more than half (53) are under the age of 35.

104

• Middletown Media Studies 2
• Ball State Center for Media Design

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Middletown Media Studies 2

• About 30 percent of the observed waking day
  was spent with media as the sole activity versus
  20.8 percent for work activity, while an
  additional 39 percent of the day was spent with
  media while involved in some other activity

106
Middletown Media Studies 2

• While television is still by far the dominant
  medium in terms of the time average Americans
  spend daily with media at 240.9 minutes, the
  computer has emerged as the second most
  significant media device at about 120 minutes

107
Middletown Media Studies 2

• About 30 percent of all media time is spent
  exposed to more than one medium at a time
• People ages 18 to 24 spend less time online than
  any other age group except those older than 65

108
Middletown Media Studies 2

• Levels of concurrent media exposure were higher
  among those 40 to 65 than people 18 to 39
• Women spend more time multitasking with two or
  more types of media than men

109
Middletown Media Studies 2

• Use of the Web, e-mail and phones is
  substantially higher on Fridays than any other
  day of the week

110
Middletown Media Studies 2

• "As a society, we are consumers of media,"
  Papper said. "The average person spends about
  nine hours a day using some type of media, which
  is arguably in excess of anything we would have
  envisioned 10 years ago."

111
Middletown Media Studies 2

• The average American spends more time using
  media devices television, radio, iPods and cell
  phones than any other activity while awake,

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• PEW INTERNET
• AMERICAN LIFE PROJECT

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Church Outreach Through the Internet

• 38 have sent and received e-mails with spiritual
  content.
• 32 have gone online to read news accounts of
  religious events.
• 21 have sought information about how to
  celebrate religious holidays.
• 17 have looked for information about where they
  could attend religious services

114
Church Outreach Through the Internet

• 7 have made or responded to online prayer
  requests.
• 7 have made donations to religious organizations
  or charities.

115
Internet Usage by Age

• 22 of Americans age 65
• 58 of Americans age 50-64,
• 75 of Americans age 30-49
• 77 of Americans age 18-29

116
Reported reasons for not being online include

• 31 of non-users say they simply do not have
  access.
• 7 of non-users say they are too busy or think
  going online is a waste of time.
• 6 of non-users say getting access is too
  difficult or frustrating.
• 5 of non-users say getting access is too
  expensive.
• But there were also unique concerns expressed in
  the responses recorded by interviewers.

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Reported reasons for not being online include

• Never learned how to use a computer.
• Rather do things in person.
• I hate computers thats whats ruining the
  world.

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Reported reasons for not being online include

• Because I would become addicted to it.
• Can communicate better by phone where you can
  hear an actual voice.
• Someone could get access to my personal
  information.

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Reported reasons for not being online include

• I have the TV and the newspaper and Im an avid
  reader.
• Age. Im 85 and its a little too old. If I was
  younger, I would be very interested.
• Im blind.
• I dont like it. I think its the devils work.

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Reported reasons for not being online include

• I have small children and dont want them on
  there.
• 32 of non-users say they are just not interested
  in going online

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The Growing Role of the Internet in
Decision-Making

• Gotten additional training for your career 2005
  21 m 2002 14 m
• Helped another person with a major illness or
  medical condition
• 2005 17 m 2002 11 m
• Chosen a school or college for yourself or your
  child
• 2005 17 m 2002 12 m

122
The Growing Role of the Internet in
Decision-Making

• Bought a car
• 2005 16 m 2002 13 m
• Made a major investment or financial decision
• 2005 16 m 2002 11 m
• Found a new place to live
• 2005 10 m 2002 7 m

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The Growing Role of the Internet in
Decision-Making

• Changed jobs
• 2005 8 million 2002 7 million
• Dealt yourself with a major illness or other
  health condition
• 2005 7 million 2002 5 million

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A Team Approach

• Presentation Specialist
• Web Developer
• Interactive Application Developer

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• What does Technology Ministries Look Like?

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What does Technology Ministry Look Like?
127
Pastor
Technology
Interactive
Ministries
Design
Communication
128
Technology Ministries

• Audio Technology
• Video Technology
• Information Technology
• Presentation Technology

129
Technology Ministries

• Systems Engineer
• Network Engineer
• Web Developer
• Security Expert
• Technical Trainer
• Sound Engineer

130
Communications

• Public Relations
• Member Relations
• Journalism
• Marketing
• Content Specialist

131
Design

• Instructional Design
• Interaction Design
• Worship Designer
• Graphic Designer
• Information Architect

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A Team Approach

• Content Provider
• Instructional
• Designer
• Audio Engineer
• Videographer

133
Action!
134
Rich Internet Experience
135
e-vangelism
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Internet Radio
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Initiatives
138

• Streaming Audio/Video
• SEC
• Patmos Chapel

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Interactive Technologies

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A Team Approach
Again, the kingdom of heaven is like a net
that was cast into the sea and gathered some of
every kind. Matt. 1347
141

• Go Ye Therefore into the world wide web -
  e-mail, post, chat, distribute and stream the
  gospel to every person. Mark 1615 IMV
  (Technology Ministries Version)

142

• SEC eStore
• Next

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The Sketches Brand

• Sketches
• eSketches
• iSketches
• Sketch Cast

144

• SEC iTV
• Video Production Workshops
• iParrable Christian Film Festival

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Tools

• Digital Video Camera
• Video Editing Software
• Video Encoding Software
• Exciting Content
• High End Computer System
• FireWire

146

• Editing Software
• Avid
• Adobe Premiere
• Pinnacle

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Video Formats

• Windows Media
• Flash Video
• QuickTime
• Real
• MPG

148

• Media Servers
• RealNetworks Helix (Windows/Unix)
• MS Windows Media Server
• QuickTime Streaming Server
• Macromedia (Adobe) Flash MX Media Server (All OSs)

149
Bandwidth Issues
150

• Bandwidth demand video streams x bit rate x 1.2
• Where
• Video streams is the number of concurrent video
  streams you plan to serve from the
• MDS volume.
• Bit rate is the bit rate of these streams
  (encoding rates range from 1.366 to
• 2.048).

151

• Examples
• If the customer requires 40 concurrent video
  streams encoded at 1.3 Mbps (1.366), the formula
  to determine maxbw is
• Bandwidth demand 40 x 1.3 x 1.2 62.4 Mbps
  rounded to 63Mbps
• If the customer requires 40 concurrent video
  streams encoded at 2.0 Mbps (2.048), the formula
  to determine maxbw is
• Bandwidth demand 40 x 2.0 x 1.2 96 Mbps

152

• Interactive Media
• Interactive Video
• Interactive Media
• Rich Internet Applications

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154
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155
Instructional Design

•  19For though I be free from all men, yet have I
  made myself servant unto all, that I might gain
  the more.
•  20And unto the Jews I became as a Jew, that I
  might gain the Jews to them that are under the
  law, as under the law, that I might gain them
  that are under the law
•  21To them that are without law, as without law,
  (being not without law to God, but under the law
  to Christ,) that I might gain them that are
  without law.
•  22To the weak became I as weak, that I might
  gain the weak I am made all things to all men,
  that I might by all means save some.
•  23And this I do for the gospel's sake, that I
  might be partaker thereof with you.

156
Instructional Design

•  19For though I be free from all men, yet have I
  made myself servant unto all, that I might gain
  the more.
•  20And unto the Jews I became as a Jew, that I
  might gain the Jews to them that are under the
  law, as under the law, that I might gain them
  that are under the law
•  21To them that are without law, as without law,
  (being not without law to God, but under the law
  to Christ,) that I might gain them that are
  without law.
•  22To the weak became I as weak, that I might
  gain the weak I am made all things to all men,
  that I might by all means save some.
•  23And this I do for the gospel's sake, that I
  might be partaker thereof with you.

157
Become a Ministry
158
Research
159
Instructional Design
160
Instructional Design