Business, Industry, and Commerce

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Business, Industry, and Commerce

• Danielle Hernandez

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International Business

• Is becoming more successful
• New ways of communication, technology
• Easy to travel
• The world is technically getting smaller
• However, potential success lies in
• identifying the greatest areas of potential
  profit
• developing global strategies that function
  effectively

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International Marketing

• Involves the firm in making one or more marketing
  mix decision across national boundaries
• The firm in establishing manufacturing facilities
  overseas and coordinating marketing strategies
  across the globe
• Involves more than one nation working for a
  profit
• Flow of company goods and services to consumers
  or users

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Global Marketing

• Activities coordinate and integrate across
  multiple country markets
• Managers focus on product markets
• Where groups of customers are seeking shared
  benefits, or to be served with the same
  technology
• Leverages a companys assets, experience, and
  products globally upon adapting to what is truly
  unique and different within certain countries.

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International Marketing Opportunities

• Includes a vast array of
• social, economic, and political conditions
  combined with other responsibilities
• Entry level positions include
• research, planning, and coordination efforts most
  likely at a companys central office

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Popular Companies

• Examples of companies that have International
  Marketing positions include
• Colgate Palmolive, CPC International, Eli
  Lilly, Gillette, and Nestle

Advertisement in USA
Advertisement in China
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Skills

• Good communication skills
• Research skills
• Critical thinking skills when searching for
  International Marketing jobs.

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Experience Needed

• These companies usually hire people who have
  shown their working experience in domestic
  operations
• The best way to obtain a sort of International
  Marketing position is to begin in a domestic
  sales job position or work for an international
  company
• Also great communication skills, research skills,
  and critical thinking skills are a huge plus

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Qualifications

• Being fluent in a related foreign language
• Or have lived in one or more of the countries
  the company trades
• Have a solid and broad foundation in marketing
• Lastly a bachelors degree or MBA is highly
  suggested

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Advertising Managers

• Nature of Work
• Oversee advertising and promotion staffs, which
  usually are small, except in the largest firms
• Small Firm managers may serve as liaisons
  between the firm and the advertising or promotion
  agency to which many advertising or promotional
  functions are contracted out

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Advertising Managers Cont.

• In larger firms, advertising managers oversee
  in-house account, creative, and media services
  departments.
• Account Executive - manages the account services
  department, assesses the need for advertising
  and, in advertising agencies, maintains the
  accounts of clients
• Creative Director - oversees the copy chief, art
  director, and associated staff.
• Media Director - oversees planning groups that
  select the communication mediafor example,
  radio, television, newspapers, magazines, the
  Internet, or outdoor signsto disseminate the
  advertising.

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Things to consider

• The Business world can be extremely competitive
• Take time to research the company and countries
  it works with
• Knowing the culture, history, economics, politics
  and traditions of the other country can be very
  beneficial when doing business.
• This is an easy way to gain respect from your
  international clients.
• Also do as much networking as possible, the more
  people you know the more successful you will be

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Marketing Managers

• Develop the firms marketing strategy in detail
• With the help of subordinates, including product
  development managers and market research
  managers, they estimate the demand for products
  and services offered by the firm and its
  competitor
• In addition, they identify potential marketsfor
  example, business firms, wholesalers, retailers,
  government, or the general public
• Work with advertising and promotion managers to
  promote the firms products and services and to
  attract potential users

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Promotions Managers

• Supervise staffs of promotions specialists
• Direct promotions programs that combine
  advertising with purchase incentives to increase
  sales
• An effort to establish closer contact with
  purchasersdealers, distributors, or
  consumerspromotions programs may use direct
  mail, telemarketing, television or radio
  advertising, catalogs, exhibits, inserts in
  newspapers, Internet advertisements or Web sites,
  in-store displays or product endorsements, and
  special events

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Earnings

• Median annual earnings in May 2006 were 73,060
  for advertising and promotions managers, 98,720
  for marketing managers, 91,560 for sales
  managers, and 82,180 for public relations
  managers.
• Median annual earnings of wage and salary
  advertising and promotions managers in May 2006
  in the advertising and related services industry
  were 97,540.

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Questions?