Prospect Leicestershire Briefing

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Prospect LeicestershireBriefing

• charnwoodtogether September 30th , 2009

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Contents

• Why we are here
• Strategy formulation
• About Prospect Leicestershire
• Our focus
• Regeneration
• Supporting sustainable growth
• Business enterprise
• Sub-regional communications
• Cross-cutting shared services
• Priorities and challenges

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Why we are here

• Unique alliance between city and county with
  districts
• Multi Area Agreement
• Joining Up
• New structure for strategy and delivery
• Unites regeneration, inward investment and
  enterprise

Colton Square, New Business Quarter
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Multi Area Agreement

• In 2020 Leicester and Leicestershire aspire to
  have a prosperous, enterprising and dynamic
  economy, characterised by innovative businesses
  and creative people, attractive places and
  sustainable communities.

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Strategy formulation

• Leadership Board serviced by strategy and policy
  groups through Coordination Group
• Housing, infrastructure and planning
• Transport
• Business and Enterprise
• Employment and Skills
• Rural Partnership

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Strategy formulation

• Leadership Board agrees strategy for sustainable
  economic development
• Leadership Board directs investment from local,
  regional and national funds
• Leadership Board commissions projects to be
  delivered by Prospect Leicestershire

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About Prospect Leicestershire

• Founding members City and County
• Accountable to Leadership Board
• Seven private, five public sector HCA and Emda
  observers
• 1.2m pa running costs - City, County, Districts,
  Emda, HCA
• 15-40m pa capital from public sector sources
• Company limited by guarantee

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Prospect Leicestershires focus

• Our delivery focus is
• Regeneration
• Supporting sustainable economic growth
• Business enterprise

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The No Boundaries proposition

• Unique city/county partnership gives us a new
  edge in the inward investment market
• Joined up easier to do business
• Political alliance more confidence in
  stability
• No Boundaries - external proposition but also
  internal challenge
• Used as rallying call to private sector
• Still room to do more

www.prospectleicestershire.co.uk
0116 222 3322 info_at_prospectleicesters
hire.co.uk
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Prospect Leicestershires focus

• Our delivery focus is
• Regeneration
• Supporting sustainable economic growth
• Business enterprise

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Regeneration

• City centre master plan refresh
• Retail circuit
• New Business Quarter Science Park
• Abbey Meadows housing
• Waterside St Georges North

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Regeneration

• Leicester Business Gateway
• Combines Station Improvement NBQ
• Creates superb new gateway to city
• Transforms station entrance/ creates new piazza
• New booking hall, ticket office, passenger
  facilities
• Refurbished historic entrance, better taxi, cycle
  access
• Improved bus integration and information systems
• New hotel and residential tower
• 50,000sq m new offices 4,000 jobs

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Regeneration

• Leicester Cultural Quarter
• Most challenging area/Needs fine grain approach
• Preparing development strategy
• Potential for creative industries hub sparked
  by major public projects Depot, Curve, Phoenix
  Square
• Encourage workspace supply for creative business
• Improve public realm and linkages to rest of city
• Improve signposting and develop quarter identity

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Regeneration

• Leicester Waterside
• 50 hectares to NW of city centre
• Cut off by ring road. Derelict, vacant,
  under-occupied
• Vision is comprehensive residential-led,
  mixed-use regeneration to create vibrant new city
  neighbourhood
• Reunite city centre with the river and
  surrounding residential areas
• Increase use of river
• Improve appearance of area as a gateway to
  Leicester

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Regeneration

• Wolsey Island
• Major component of Abbey Meadows regeneration
• Potential for up to 1,800 homes
• Links Science Park and BUSM sites
• High potential site between River Soar and Grand
  Union Canal
• Area will be transformed into sustainable
  residential community, range of new homes, foot
  and cycle bridges

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Regeneration

• Market Town regeneration opportunities
• Preliminary meetings held
• Significant enthusiasm for Prospect
  Leicestershire to help with identifying and
  unlocking regeneration opportunities
• Loughborough, Coalville immediate priorities
• Hinckley, Melton being worked up
• Housing, Planning and Infrastructure sub group
  has key role
• Resources needed to support developments

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Prospect Leicestershires focus

• Our delivery focus is
• Regeneration
• Supporting sustainable economic growth
• Business enterprise

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Supporting sustainable economic growth

• Joint employment land and workspace investment
  plan and programme
• City and county lack adequate land and workspace
• Public funds not enough to address gaps
• Public sector must get more proactive to address
  issues
• Prospect Leicestershire commissioned to lead
  partners in five-year programme
• Increase choice of land and workspace
• Enable firms to reduce CO2 emissions
• Provide better estate management service for
  business occupiers
• Grow partners capital assets and revenue income
• Act as direct developer as necessary
• Shared services approach
• Bringing forward employment land to meet future
  need

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Supporting sustainable economic growth

• High added-value business support services
• Prospect Leicestershire commissioned to lead
  study to identify needs of firms in science and
  technology and creative sectors
• Plan to meet priority needs
• Create proposal for innovation hubs for support,
  incubation and growth
• Leicester (creative industries) Loughborough
  (science and technology)
• Universities as key partners

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Supporting sustainable economic growth

• Team to support Sustainable Urban Extensions
• Prospect Leicestershire commissioned to create
  peripatetic team for planning and delivery of the
  five SUEs providing total 25,000 homes across
  sub region
• Core team also able to draw on consultants
• Flexible and cost-effective solution
• Coordinated by Hpig group
• Accountable to local authorities as planning
  bodies
• Kitemarked for best practice
• WHERE ARE THE PRIORITIES FOR HOUSING GROWTH?

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Supporting sustainable economic growth

• Leicester Science/Innovation Park
• On sites either side of National Space Centre
• Phase 1 40,000 sq ft 530 new jobs over 10
  years
• City council acting as lead body
• Prospect Leicestershire advising, assisting with
  funding applications and pushing delivery

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Supporting sustainable economic growth

• Market Harborough innovation centre
• Creates 30,000 sq ft of incubation and grow-on
  space in environs of town centre
• Prospect Leicestershire has guided site selection
• Prospect Leicestershire to act as agent
• Funding application submitted

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Prospect Leicestershires focus

• Our delivery focus is
• Regeneration
• Supporting sustainable economic growth
• Business enterprise

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Business enterprise

• Inward investment project
• Raise awareness of Leicester and Leicestershire
  offer
• Develop No Boundaries proposition
• Confirm and refine sector opportunities and
  target messages through research
• Identify and develop marketing channels
• Target key sectors with sector-specific marketing
  messages
• Launch Advocates programme
• Build relationships with overseas contacts
• Upgrade/replace our CRM system.
• Maintain relationships with strategic local
  businesses and develop new relationships,
  providing our support for their intelligence

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Inward investment

• University initiatives
• 3U4B successful brand to be extended and
  developed. Pharmaceutical seminar November.
  Creative Feb 2010
• Bespoke resource scoping project to improve
  university liaison with all private sector
  partners
• Developing campus plans with all three
  universities

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Sub-regional communications

• Tell the best-possible story about the new way
  of determining and delivering economic strategy
• Prepare project matrix funding decisions,
  milestones, outcomes etc
• Identify lead organisation for each project
• Agree programme of media releases
• Develop media protocols
• Another first for sub region

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Cross-cutting shared services

• Partnership hubs potential
• Property asset management first stages
• Prospect is prime example for economic
  development shared services can we go further?

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Priorities

• Important to strike balance between city centre
  and county initiatives
• Balance between physical regeneration, inward
  investment and any potential business enterprise
  initiatives (awaiting strategy)
• Future proof priorities to reflect partnership
  aspirations

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Opportunities / Priorities for Charnwood

• Facilitating Regeneration and Development
  Opportunities in Loughborough Town Centre
  particularly
• Eastern gateway
• Development Sites along inner relief
• Longer term priorities to strengthen the retail
  core/circuit
• Regeneration priority sites around Moor lane and
  Grand Central
• Delivery of options for Sustainable Urban
  Extensions

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Opportunities / Priorities for Charnwood

• 2. Working with Loughborough University
• Science Park
• Olympics and other major events
• 3. Promoting Charnwood - Inward Investment and
  Place Marketing Propositions

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Prospect LeicestershireBriefing any questions?

• 30 September, 2009