Sustaining an Independent Online Journal

1
Sustaining an Independent Online Journal

• J. Allen, E. Drewski, S. Gupta, R. Molnar, and
  R. Rege

2
Design Philosophy Papers(DPP)

• Independent, peer-reviewed scholarly journal
• Publishes primarily online
• Relies on reader subscriptions
• Broad, interdisciplinary analysis of design
• Sustainable design
• http//www.desphilosophy.com/

3
Problem Space

• Expand constituencies
• Generate high quality content
• Increase financial viability
• Enhance user experience

4
PREDISPOSITIONS
5
The advancement of scholarly research depends on
the free exchange of ideas.
6
Focus on sustainable design is a new and
compelling area of design.
7
A scholar desires to affect or contribute to
his/her field through scholarly research.
8
The Internet provides a highly effective way to
disseminate research. Google Scholar allows
access to freely available research.
9
Online journals have a larger outreach potential
than print-only journals.
10
Visitors are more likely to return to a
thoughtfully devised and well-designed website.
11
Readers, subscribers and authors consider
established journals more credible than their
newly established counterparts.
12
The design of an online journals website affects
the perceived credibility of a journal.
13
Subscription-based websites need to ensure the
security of the reader.
14
All websites, especially academic sites, should
strive to build accessible web content, readable
by all users.
15
SECONDARY RESEARCH
16
Subscription prices for journals have increased
significantly in the last twenty-five years.
17
Libraries can afford to subscribe to fewer
journals.
18
Citations are higher for Open Access articles
than for papers only available via subscription
access.
19
The Open Access publishing movement is gaining
momentum.
20
Governments have begun to actively legislate in
support of Open Access.
21
Even large for-profit publishing houses have
implemented aspects of Open Access publishing.
22
Reputation is one of the primary contributors to
perceived quality (Moorthy)
23
Confusing website navigation features lead to
user disorientation (Chen Yen).
24
Successful websites employ interactivity as a
strategy.
25
Good web design and accessible design are
complimentary.
26
Website designers should concentrate on building
sites that provide users with a personalized
experience.
27
Websites should make it easy for users to acquire
knowledge.
28
Good user experience correlates closely with
repeat website visitors.
29
PRIMARY RESEARCH
30
Heuristic Evaluation
31
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32
Findings

• Lack of clearly visible login section
• Absence of a common useful set of navigation
  links
• No Help/FAQ section
• Short of Accessibility standards

33
Findings

• Outdated content
• Excludes professional references for authors
• Lacks form validation
• Single-spaced text is difficult to read

34
Interview with Peter Suber Renown Open Access
Movement Researcher
35
Interview Highlights

• CA model death knell for independent journals
• Growing popularity of OA
• Humanities poorly funded
• Institutional subsidy model
• Immense pressure to fill subscriptions in CA
• Misconceptions of OA
• Publishing fee for OA

36
INSIGHTS
37

The subscription model creates a barrier to the
progress of academic research.
38
The open access model is advantageous and
desirable to an author because it leads to more
citations and therefore greater research impact.
39
The intellectual community benefits from a
publishing model that allows for effective
dissemination of research.
40

The DPP staff needs to take steps to increase the
credibility of the DPP journal.
41

DPP positions itself well with regard to research
in sustainable design, and the journal ought to
use this niche to build a central part of their
outreach plan. .
42
Electronic journals offer opportunities to
contextualize knowledge, personalize reading
experience, scaffold learning, build social
relationships and communities. .
43
W3C standards-compliant web design aids in
building accessible websites.
44

Building an accessible website leads to an
increased pool of potential users.
45
On the web, having repeat website visitors ties
closely to experience.
46
Multiple different web agents are able to view a
standards-compliant website.
47
CONCEPTS
48
Initial Concepts
49
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50
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51
Final Concept
52
(No Transcript)
53
Hybrid Model
54
(No Transcript)
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Website Wireframe
56
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57
STRATEGIC PLAN
http//mypage.iu.edu/rmolnar/INFO-561/INFO_I561_S
trategic_Plan.xls
58
POSTER
59
Thank you!
60
Questions?
61
RESEARCH REFERENCES
62
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63
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