Marc J Epstein Implementing ECommerce Strategies

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Marc J Epstein Implementing E-Commerce
Strategies

• Ajay Chand
• BUS 240
• Professor Gaines

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Book Breakdown

• Target audience
• Senior managers
• Those who wish to start a new E-commerce site
• 2 parts
• 1st half covers Epsteins model
• 2nd half provides case studies

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Epsteins Model

• 16 characteristics of successful firms
• 1st half - 4 parts of Model
• Structure
• Systems
• Strategy
• Leadership
• 2nd half Case Studies
• Lessons learned

Figure 1 (Epstein,20)
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Business Value

• Business Value for
• Those currently in E-commerce
• Those thinking of going into E-commerce

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References

• Epstein, Marc J. Implementing E-Commerce
  Strategies. Connecticut Praeger, 2004.