Digital Radio Plus

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Digital Radio Plus
its radio as you know it, plus

• All you need to know

April 2009
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Contents

• Tutorials
• Getting the most from the website
• Postcode searches
• Coverage
• Listen live
• News
• About Digital Radio
• What you need to know

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Tutorials

• There is a Tutorials section digitalradioplus.co
  m.au, just follow the links across the top and it
  provides a plethora of information to assist in
  understanding this new type of radio.
• There is base information for beginners and even
  technical information for those who are a little
  more advanced.
• A number of free downloads can also be used as
  great support material. Links from that section
  take you to other areas of relevance on the site.
• Whether you simply listen to, work in radio, sell
  radios or even build them, there is a tutorial to
  suit you and your teams learning needs.
• Online tutorials suitable for Radio Station
  professionals, Retailers, Manufacturers, Car
  Manufacturers and Advertisers are available by
  simply clicking the Industry Tutorials link then
  select your area of expertise.
• If you require a dvd version of this section,
  contact info_at_digitalradioplus.com.au

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Getting the most from the website

• Everything you need to know about digital radio
  in Australia can be found at digitalradioplus.com.
  au
• When launching a new technology like digital
  radio, it mustnt be too complex or present
  barriers to consumer engagement.
• There is no better way for people to play with a
  new technology than through a smart website.
• Listeners are invited to go to this website to
  explore digital radio. The site is designed to
  offer consumers a seamless experience from when
  they first hear about it, to can I get it?, to
  which Stations, where, which receivers and how
  much are these new radios?

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Postcode searches

• Listeners can search if digital radio is in their
  area and find retailers.
• Coverage
• Listeners can select a broadcasting area to see
  what stations provide digital coverage.

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Listen Live

• Listeners will be able to sample all of their
  favourite Stations from across Australia online
  plus all of the new digital radio stations.
• News
• Stay abreast of the latest developments for
  digital radio in Australia.

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About Digital Radio

• Digital radio is a new, exciting and involving
  way for listeners to tune into their favourite
  radio stations.
• Offering an exceptionally high sound and signal
  quality, digital radio offers a range of exciting
  features to enhance your listening experience.
• Clearer sound and improved reception
• Extra features such as extra channels, pause and
  rewind radio, downloadable music, more details
  about the advertised product, slideshows,
  scrolling text, Electronic Program Guides,
  updated news, sports and racing information. Just
  to name a few
• Extra channels potentially doubles the number of
  commercial stations
• Tuning by station name, not frequency, making it
  easy to find favourite stations
• A wider choice of shows and program highlights
  better meets the needs of niche audiences

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What you need to know

• Digital Radio is free-to-air
• One of the biggest attractions is that listening
  to the radio will continue to be free. With
  digital radio all you need is a digital receiver
  and thats it no subscription fees, no messing
  about with signing up, just tune in.
• Australians listen to an average of two and a
  half hours of commercial radio a day and there
  are an estimated 50 million analogue radios
  throughout the country.

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What you need to know

• Radio goes visual
• For the first time radio will have an added
  visual feature. The DAB system will allow radio
  broadcasters to deliver a much more dynamic,
  multi-media experience to the listener.
• The spectrum efficiency of DAB means
  broadcasters can provide on a small screen,
  scrolling news, sport and weather text and
  transmit a picture of a radio host or band, the
  cover of a CD or an animated logo, and create an
  Electronic Program Guide.

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What you need to know

• Additional features
• DAB allows each broadcaster to produce extra
  audio channels. Many DAB receivers will have a
  pause and rewind option.
• Each station will be using the variety of new
  features to meet the needs of their target
  audience. Some may offer extra audio or text
  based channels, others may choose to offer a
  range of data services such as slideshows,
  graphics, product pictures and animation. News
  and sports stations may provide very different
  features and information to music stations.

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What you need to know

• Digital Radio Switch-On
• Australian digital radio services will officially
  be switched on soon in Sydney, Melbourne,
  Brisbane, Perth and Adelaide. Services for other
  parts of Australia are expected to be phased in
  following the capital city launch.

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What you need to know

• Use It or Lose It
• 1 January had been the mandatory use it or lose
  it startup date, but the Government has now
  extended this to 1 July 2009 to allow for any
  unforeseen delays in the infrastructure build.

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What you need to know

• Stations going Digital in 2009
• Sydney - 2GB, 2CH, 2UE, 2DAY, TRIPLE M, 2KY,
  WS-FM, MIX 106.5, 2SM, NOVA, VEGA, ABC SBS
  stations including ABC Radio National, Triple
  J, Classic FM, News Radio, Local Radio.
• Melbourne MIX, GOLD, SEN, 3AW, 3MP, FOX, MAGIC,
  TRIPLE M, NOVA, VEGA, ABC SBS stations
  including ABC Radio National, Triple J, Classic
  FM, News Radio, Local Radio.
• Brisbane - 4BC, 4BH, 4KQ, B105, TRIPLE M, NOVA,
  RADIO TAB, 97.3 FM, ABC SBS stations
  including ABC Radio National, Triple J, Classic
  FM, News Radio, Local Radio.

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What you need to know

• Stations going Digital in 2009
• Perth - 6IX, 6PR, 96 FM, MIX, 92.9FM, NOVA, ABC
  SBS stations including ABC Radio National,
  Triple J, Classic FM, News Radio, Local Radio.
• Adelaide - 5AA, MIX, SA-FM, TRIPLE M, NOVA,
  CRUISE, ABC SBS stations including ABC Radio
  National, Triple J, Classic FM, News Radio, Local
  Radio.

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What you need to know

• Radio Receivers
• To listen to digital radio, consumers will need a
  new receiver. Digital radios will come in all
  shapes and sizes, including MP3 devices, hi fi,
  portable players and clock radios. PC radios,
  which plug into a computer and allow receiver
  functions to be controlled from the computer
  screen, will also be available. In car adaptors
  and upgrades are also expected to be available
  and there are likely to be adaptor kits for
  mobile phones.
• Major retailers are expected to stock a range of
  digital radios in the lead-up to switch on and
  leading manufacturers will be introducing more
  products throughout 2009.

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What you need to know

• Receiver Costs
• Like any product range, digital radio prices will
  vary greatly depending on their features and
  capabilities.
• Entry-level receivers (with scrolling text) are
  likely to start from around AUD135. A receiver
  with all the digital capabilities will start at
  AUD259.
• Like any new technology expect prices to fall as
  more and more people buy receivers.

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What you need to know

• Simple to Tune
• Digital radios are incredibly easy to tune. There
  is no need to remember frequencies. They display
  the name of the station.
• Start listening by simply picking a stationfrom
  the list, and your radio will lock in to the
  very best reception.

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What you need to know

• AM FM
• AM and FM radio services will continue to be
  broadcast to allow consumers adequate time to
  replace their radios with digital receivers.
• Over time, digital could eventually replace
  analogue radio (AM and FM) but older radios wont
  become obsolete for some time.

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What you need to know

• Overseas Receivers
• A receiver purchased from overseas may not be
  compatible with DAB. The UK, for example, uses
  the more basic DAB format (as opposed to DAB)
  and radio receivers from there are unlikely to
  work in Australia.

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What you need to know

• Digital Radio Planning
• Extensive ongoing work is required to test and
  develop the best digital radio transmission
  network for Australia.
• Commercial radio broadcasters switched on the
  first DAB test channel in Sydney in July 2007.
  The industry is also working with the Australian
  Communications and Media Authority (ACMA) on
  spectrum planning Australian Government Policy on
  Digital Radio

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What you need to know

• The Australian Governments Broadcasting
  Legislation
• Amendment (Digital Radio) Bill 2007 was passed in
  Parliament on 10 May 2007.
• It enables existing commercial, national and
  wide-coverage community radio broadcasters to
  provide digital radio services. In recognition of
  the significant industry investment required to
  launch digital radio, it provides for a six-year
  moratorium on new entrants from the date of
  rollout, and the opportunity for broadcaster
  consortiums to control the multiplex licences.

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What you need to know

• Other Countries
• No other country has approached the rollout of
  digital radio in a coordinated and staged manner,
  working together with advertising, retail, and
  manufacturer sectors to ensure a smooth launch
  and a unified message to listeners.
• The DAB format Australia is adopting has up to
  three times the capacity of the original DAB
  standard (used in the UK), and many other
  countries are watching with interest to see the
  impact of both the new technology and the success
  of a staged and coordinated approach.
• Jurisdictions such as Italy, Germany, Hungary,
  The Czech Republic Switzerland, Malta, Singapore,
  Malaysia, New Zealand, Pakistan and a number of
  Chinese provinces have either commenced or are
  planning trials of DAB or have indicated an
  intention to commence permanent services.

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More information

• Contact us
• Digital Radio Plus
• Level 5, 88 Foveaux Street
• Surry Hills NSW 2010
• Australia
• Tel [phone]
• info_at_digitalradioplus.com.au

digitalradioplus.com.au