Title: Telecom The Future Investment
1Telecom - The Future Investment
- Nguyen Manh Hung
- Vice President
- Viettel Corporation
2Children are our Future
3Telecom The Important Infrastructure
- Telecom Infrastructure Roads, High Ways
- Telecom Density High GDP Growth
- 10 Mobile Penetration gt 1 GDP Growth
- 3-5 Broadband Internet gt 1 GDP Growth
- Telecom Infrastructure Of Information Society
- Telecom Services Big Industry (5-7 GDP)
- Telecom Growth Should Be High (2-4)xGDP Growth
4Vietnam A Developing CountryWith A High Telecom
Density
- A Developing Country
- Big Population 86M
- 70 Population Living in Rural Areas
- Low GDP/Capita 1,000
- A High Telecom Density
- Mobile 80
- Fixed 20 (80 Households)
- Broadband Internet 3 (12 Households)
- High Telecom Revenue 5-6 GDP (Average3)
- Telecom Growth (3-4)xGDP Growth
5Vietnam 5 Years 60 Years
- The Number Of Telephone Lines Developed In 60
Years - 15M Lines
- 1945-2004
- The Number Of Telephone Lines Developed in 5
Years - 2004-2009
- 60M Lines
6Viettel The New Telecom Operator The Fastest
Growing Company
- Telecom Market Entry 2000
- Mobile Market Entry 2004
- Growth (2000 2009)
- Revenue 3M gt 3,5B (1,000 Times)
- Subscribers 0 gt 33M (1 Mobile)
- BTS 0 gt 20,000 (1)
- FO 0 gt 100,000Km (1)
7Viettel The Business Philosophy
-
- A Business Needs a Philosophy To Be Guided
8Viettel The Business Philosophy (1)
- Telecom Service Commodity
- Any Where 100 Population Coverage
- Any Time Big Capacity For Peak Time
- Any Body Different Packages
- Any Price 0 Under 0 (1-2/Month For Free
Calling) - When Telecom Service Commodity ?
- Capex/Subscriber 20-30
- Handset 20-30
9Viettel The Business Philosophy (2)
- High Tech Economy Of Scale
- High Tech R D
- Cost Per User 1/N
- More Users Less Cost
- The Business Strategy
- The More Users
- The Cheaper Price
- So Make The Price Cheaper First
- gt Service Is Affordable For Most
People
10Viettel The Business Philosophy (3)
- The Poor Are Not Poor Forever
- If We Help Them
- If We Give Them Education
- If We Give Them Basic Needs Basic Telephone
- The Business Strategy
- Doing Business With Poor Investing In Future
Customers Investing In Country Future - Give Them Basic Telecom Services FOC
Poor Get Richer And Become Our Customers Later
11Viettel The Business Philosophy (4)
- Brand Building Big Money
- 100-150M/Year
- Pay To TV Newspaper
- The Business Strategy
- 100-150M/Year For Branding, By Giving To The
Poor (Free Internet To Schools, Telephone For
Farmers)
The Company Has Stronger Brand Recognition
12Viettel The Business Philosophy (5)
- Viettel Vision
- Every Person One Broadband Mobile
- Every Family
- One Fixed Phone
- One Broadband Internet
- One HD Television
- Timing 2015
13Viettel The Business Philosophy (6)
- The Speed Of Telecom Development
- Not Decided By GDP/Capita
- Not Decided By GDP Growth
- Its Decided By Operators Strategy
- 80 Penetration in 10 Years High Price Gradual
Reduction - 80 Penetration in 3 Years Cheap Price From Day
One - Viettel Strategy ABC
- Advanced Technology, Best Quality
- Big Network Coverage Capacity
- Cheap Price/Big Customer Base
14Viettel The Social Responsibilities
-
- Social Responsibility Is An Investment In Our
Future - Investment In Our Future Is A Sustainable
Development
15Viettel The Social Responsibilities (1)
- Free Internet To Every School
- 40,000 Schools From Primary to University
- 25M Students
- Broadband Internet EDGE, 3G, ADSL, FTTx
- Free Installation, Free Monthly Fee, Free Usage
- Free Forever
16Viettel The Social Responsibilities (2)
- Every Farmers House One Fixed Phone
- 15M Farmers Houses
- 10M Farmers Households Not Having Fixed Phone
- Free Installation, Free Monthly Fee,
Free1/Month Calling - 5M New Farmer Subscribers Every Year
- After 6-12 Months, The ARPU Reaching 2-3
17Viettel The Social Responsibilities (3)
- Wireless Coverage For Border, Islands Coastal
Areas - 2,500Km Border
- 2,500Km Coastal (100Km Radius)
- 100 Islands
- Viettel The Only Company To Cover These Areas
18Viettel The Social Responsibilities (4)
- E-Government Programes
- 1,500 Viettels Programmers In House
- Do First Get Paid After
- If Not Paid, It Will Be Viettels Contribution
To The Government
19Conclusions
- A Developing Country Can Have a High Telephone
Density like a Developed Country - A Developing Country Can Have High Telecom
Penetration In Short Time - Investing In Poor People By Giving Them Telecom
Access - The Fastest Way of Country Development - The Operator Not Giving Money For Free But
Investing In Future Customers gt Benefit Both
Operator Customers, The Country - Investment In Future is Sustainable Development
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