C5: Approaches to Personalisation

1
C5 Approaches to Personalisation

• Led by Garath McAleese,University of Ulster
• Reporter - Miles Banbery, University of Kent

2
Aims

• Explore customisation and personalisation
• Examine and discuss the benefits of such an
  approach and the issues involved
• Explore possible approaches for implementation

3
Personalisation

• Tracking user behaviour
• Changing Web content/angle/spin based on that
  information
• Analyzing behaviour patterns to recommend
  behaviour to other users - people who bought this
  also bought ...

4
Recommendations for HE

• You must have
• knowledge of relationship marketing
• a clearly though out Internet policy
• properly managed content
• dynamic website design based on application
  servers
• highly competent technical team