Refresh Day Gent

1
Refresh Day - Gent  The new consumer and the new
deal 
The European Trade Association of the digital and
interactive marketing industry representing the
National associations and Corporate members
2
visionthe world of marketing is changing
3
(No Transcript)
4
(No Transcript)
5
The consumer is in control
Consumer in control

• More marketing litterate
• Desire for more autonomyand uniqueness
• Less trusting
• More critical, skeptical
• Even indifferent

6
The internet is consumer-driven
blessing or curse?
blessing or curse?
7
Personalisation is a key benefit of digital media
8
(No Transcript)
9
MISSIONIS STILL THE SAME BUT THE TOOLS HAVE
CHANGED
10
Need to engage consumer to be more effective
Connecting
Dialoguing
Desiring
11
(No Transcript)
12
CHALLENGETHE REGULATOR IS WORRIED
13
A world of worries?
14
Balancing act
15
Control of data is becoming a hot topic
16
SOLUTIONTHINK OUT OF THE BOX
17
(No Transcript)
18
IAB EUROPEHOW CAN WE HELP
19

• November 2008
• Established countries
• 19 digital embassies with over 95 staff
• more than 5200 member companies
• New countries in 2009
• 4 countries closing W-Europe
• Russia, Bulgaria,...
• Priorities 2009-2010
• Public Affairs
• Standardisation
• Benchmarking
• Best Practices
• Press awareness

• 2008
• Austria
• Belgium
• Croatia
• Denmark
• Finland
• France
• Germany
• Greece
• Hungary
• Italy
• Netherlands
• Norway
• Poland
• Romania
• Slovenia
• Spain
• Sweden
• Turkey

• 2009
• Switzerland
• Portugal
• Ireland
• Luxemburg
• ...
• Russia
• ...

20
Thank you
president_at_iabeurope.eu and www.iabeurope.eu