An overview of the system

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An overview of the system

• by Doug Miller

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Please, switch off your mobile phone!
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Golden Rule

• Inspect what you expect!

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The Basix

• Every Club needs a dedicated sales team
• Every membership should be transferable
• Every membership should offer a
  money back guarantee

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Proven Profit Procedures

• PROSPECTS
• Every Incoming Caller must give their name and
  phone number to reception.
• Every Club must have a restricted Guest Policy.
• Every Guest must sign in and be greeted by a
  Membership Advisor.
• Every Guest must be sent a hand written thank you
  the day of their visit.
• Every Guest must receive a Thank You Call, three
  days after their initial visit.
• Every Guest is logged into the Guest Control Log,
  on the day.

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Telephone Control Log
Always return calls to enquiries!
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Guest Control Log
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Proven Profit Procedures

• MEMBERS
• Every NEW Member must receive a hand written
  thank note you the day of their visit.
• Every NEW Member must receive a Thank You Call,
  three days after they join.
• Every Member receives a PAC ten days after
  enrolment, and once a month forever
• Every NEW Member must be given an opportunity to
  become Preferred.

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Proven Profit Procedures

• MEMBERSHIP ADVISORS
• Every Membership Advisor must complete thirty
  telephone contacts - daily.
• Every Membership Advisor is scheduled for one
  hour of Outreach - daily.
• Every Membership Advisor reviews the Telephone
  Enquiry Log, Guest Control Log and Daily
  Worksheet with the Manager daily to create the
  Managers Report.

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A story about four people
There's a story about four people named
EVERYBODY, SOMEBODY, ANYBODY and NOBODY. There
was an important job to be done and EVERYBODY
was sure that SOMEBODY would do it. ANYBODY
could have done it, but NOBODY did it. SOMEBODY
got angry about that, because it was EVERYBODY'S
job. EVERYBODY thought ANYBODY could do it, but
NOBODY realised EVERYBODY wouldn't do it. It
ended up that EVERYBODY blamed SOMEBODY when
NOBODY did what ANYBODY could have done!
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• Hitcham, Suffolk IP7 7LN
• 44 1449 744 222 office
• 44 7885 744 722 mobile
• 44 1449 740 315 fax
• salesmakers_at_mac.com
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