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Science Communication

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Science Communication. Outside the Ivory Tower and Beyond Science Journalism ... Pl h Csaba, Guly s Bal zs, Ny ri Krist f, Patk s Andr s (Members of the HAS) ... – PowerPoint PPT presentation

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Title: Science Communication


1
Science Communication
  • Outside the Ivory Tower and Beyond Science
    Journalism

Closing Event of the Research and Communication
Program
Dr. György FÁBRI PhD Head of Communication Hungari
an Academy of Sciences
2
The communication of knowledge and society the
social presence of scientific research and
technological development
  • Some Information About the Project

3
General Information
  • Organizer Knowledge Society XXI. Foundation
  • Period January December 2006
  • Supported by the Jedlik Ányos program of the
    National Office for Research and Technology
  • in cooperation with the Hungarian Academy of
    Sciences and Mindentudás Egyeteme/ENCOMPASS

4
Content of the project
  • Theoretical researches
  • Philosophical and sociological context of Science
    Communication
  • Views about Science in Hungary
  • Tendencies of the media from the viewpoint of
    content rating
  • Effects and evaulations of the Mindentudás
    Egyeteme/ENCOMPASS
  • Practical uses
  • Developing strategies of Science Communication
    for research institutes
  • Media planing for science contents
  • Developing of the lectures Mindentudás
    Egyeteme/ENCOMPASS
  • Preparations for launching Science Communication
    Training for researchers
  • Building a knowledge base for science
    communication information (www.tudastars.hu)

5
Events
  • Opening Conference and Seminar series (March-May
    2006)
  • Pléh Csaba, Gulyás Balázs, Nyíri Kristóf, Patkós
    András (Members of the HAS), Hronszky Imre, Tamás
    Pál Professors
  • Launched www.tudastars.hu in April 2006
  • Published volume Reason and Value in Science
    Communication in May 2006
  • Science Communication Outside the Ivory Tower
    and Beyond Science Journalism international
    conference and workshop 26-27. 11. 2006.
  • Summary volumes of the projects will be published
    in December 2006

6
II.Results of the Empirical Surveys
  • Situation of Science Communication in Hungary
  • 2007

7
Medián survey November 2006
8
Reputation of Mindentudás Egyeteme / ENCOMPASS
9
Mindentudás Egyeteme/ENCOMPASS
  • Very widely known
  • Permanently high ratings in its category
  • Reaches new groups of spectators (youths,
    managers)
  • Favoring traditional forms
  • Professional standards as the most important
    feature for spectators
  • Used for general orientation

10
(No Transcript)
11
Average ratings by semesters (AMR 15)
11
12
Audience shares (share 15) by months, averages
12
13
III.Theoretical researches and Conclusions
  • Dilemmas and their Resolutions in Science
    Communication

14
Scientists roles
Research-manager
Science-communicator
researcher
15
Researchers attitudes
  • The need and of conveying knowledge to lay people
    is a key attitude in Hungarys scientist society
    today.
  • The importance of media aspects has become
    accepted.
  • More and more scientists have become media
    actors.
  • We are outside the ivory tower...

16
Scientific journalism
  • Underpositioned place in traditional media
  • Excluded from commercial television (taht is, the
    larger part of the space of media use!)
  • Low representation of the theme of Science in
    Hungarian public media
  • Success story in the digital media
  • origo.hu science section
  • www.mta.hu
  • Mindentudás Egyeteme/ENCOMPASS portal

17
Media situation
  • Dependence of visual culture on trends
  • Merger of producer interests and trends of
    fashion
  • Increasingly totalized media market
  • Increasingly concentrated media market
  • Media industry downward competition spiral

18
The media strategy of science
  • Prerequisite of maintaining value-governed
    principles existence of own values
  • Conservative value consciousness and professional
    media tools prevail at the same time
  • Content constructed by meritocratic principles
  • The most open media presence
  • Competitive media technology
  • Exceeding one-dimensional media standard

19
Redefinition of the roles in Science
Communication
  • Scientist communicators or scientific journalists?

20
The effective strategy of science communication
  • Scientist communicvators
  • and
  • Scientific journalists
  • together
  • For media positions!

21
All this requires scientific media as a home
front
  • Strengthening traditional scientific printed
    media
  • Let it be a Hungarian Science!
  • Independent positions in electronic media

22
IV.Practical Results and Utilities of the
Projects
23
Media
  • TV series about institutes of the HAS
  • New TV shows creative documentary films and
    science/scientist spots
  • New forms of communication science-blogs,
    science policy tv-discussions
  • Developing ENCOMPASS new elements of the
    lectures
  • Support for traditional weekly science magazine
    Élet és Tudomány (Life and Science)

24
Communication of the HAS
  • Strategical development
  • Organization of the Hungarian Science Festival
  • Science campaigns (GMO, Genomics)
  • Communication services for academic and
    university institutes

25
Main Tasks
  • Develop of the Science Communication Training for
    researchers
  • Expand student basis for the Science-departments
  • Improving the presentation skills of science
    teachers

26
Launch of the Hungarian Science TV Chanell
  • Hungarian Academy of Sciences
  • ENCOMPASS
  • Investors
  • Common Initiative

27
Thank YouFor Your Attention!Dr. Fábri György
PhDprojekt-leader
  • www.fabrigyorgy.hu
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