Title: Science Communication
1Science Communication
- Outside the Ivory Tower and Beyond Science
Journalism
Closing Event of the Research and Communication
Program
Dr. György FÁBRI PhD Head of Communication Hungari
an Academy of Sciences
2The communication of knowledge and society the
social presence of scientific research and
technological development
- Some Information About the Project
3General Information
- Organizer Knowledge Society XXI. Foundation
- Period January December 2006
- Supported by the Jedlik Ányos program of the
National Office for Research and Technology - in cooperation with the Hungarian Academy of
Sciences and Mindentudás Egyeteme/ENCOMPASS
4Content of the project
- Theoretical researches
- Philosophical and sociological context of Science
Communication - Views about Science in Hungary
- Tendencies of the media from the viewpoint of
content rating - Effects and evaulations of the Mindentudás
Egyeteme/ENCOMPASS - Practical uses
- Developing strategies of Science Communication
for research institutes - Media planing for science contents
- Developing of the lectures Mindentudás
Egyeteme/ENCOMPASS - Preparations for launching Science Communication
Training for researchers - Building a knowledge base for science
communication information (www.tudastars.hu)
5Events
- Opening Conference and Seminar series (March-May
2006) - Pléh Csaba, Gulyás Balázs, Nyíri Kristóf, Patkós
András (Members of the HAS), Hronszky Imre, Tamás
Pál Professors - Launched www.tudastars.hu in April 2006
- Published volume Reason and Value in Science
Communication in May 2006 - Science Communication Outside the Ivory Tower
and Beyond Science Journalism international
conference and workshop 26-27. 11. 2006. - Summary volumes of the projects will be published
in December 2006
6II.Results of the Empirical Surveys
- Situation of Science Communication in Hungary
- 2007
7Medián survey November 2006
8Reputation of Mindentudás Egyeteme / ENCOMPASS
9Mindentudás Egyeteme/ENCOMPASS
- Very widely known
- Permanently high ratings in its category
- Reaches new groups of spectators (youths,
managers) - Favoring traditional forms
- Professional standards as the most important
feature for spectators - Used for general orientation
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11Average ratings by semesters (AMR 15)
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12Audience shares (share 15) by months, averages
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13III.Theoretical researches and Conclusions
- Dilemmas and their Resolutions in Science
Communication
14Scientists roles
Research-manager
Science-communicator
researcher
15Researchers attitudes
- The need and of conveying knowledge to lay people
is a key attitude in Hungarys scientist society
today. - The importance of media aspects has become
accepted. - More and more scientists have become media
actors. - We are outside the ivory tower...
16Scientific journalism
- Underpositioned place in traditional media
- Excluded from commercial television (taht is, the
larger part of the space of media use!) - Low representation of the theme of Science in
Hungarian public media - Success story in the digital media
- origo.hu science section
- www.mta.hu
- Mindentudás Egyeteme/ENCOMPASS portal
17Media situation
- Dependence of visual culture on trends
- Merger of producer interests and trends of
fashion - Increasingly totalized media market
- Increasingly concentrated media market
- Media industry downward competition spiral
18The media strategy of science
- Prerequisite of maintaining value-governed
principles existence of own values - Conservative value consciousness and professional
media tools prevail at the same time - Content constructed by meritocratic principles
- The most open media presence
- Competitive media technology
- Exceeding one-dimensional media standard
19Redefinition of the roles in Science
Communication
- Scientist communicators or scientific journalists?
20The effective strategy of science communication
- Scientist communicvators
- and
- Scientific journalists
- together
- For media positions!
21All this requires scientific media as a home
front
- Strengthening traditional scientific printed
media - Let it be a Hungarian Science!
- Independent positions in electronic media
22IV.Practical Results and Utilities of the
Projects
23Media
- TV series about institutes of the HAS
- New TV shows creative documentary films and
science/scientist spots - New forms of communication science-blogs,
science policy tv-discussions - Developing ENCOMPASS new elements of the
lectures - Support for traditional weekly science magazine
Élet és Tudomány (Life and Science)
24Communication of the HAS
- Strategical development
- Organization of the Hungarian Science Festival
- Science campaigns (GMO, Genomics)
- Communication services for academic and
university institutes
25Main Tasks
- Develop of the Science Communication Training for
researchers - Expand student basis for the Science-departments
- Improving the presentation skills of science
teachers
26Launch of the Hungarian Science TV Chanell
- Hungarian Academy of Sciences
- ENCOMPASS
- Investors
- Common Initiative
27Thank YouFor Your Attention!Dr. Fábri György
PhDprojekt-leader