My Journey in Business

1
My Journey in Business

• Rosie Freshwater

a story of eek, hmmm and hurray!
2
(No Transcript)
3
Leapfrogg Ltd

• digital marketing agency
• Brighton based
• 6 years old
• 17 staff

we rock!
4
Rough Timeline

• dec 2003
• started off very small me
• 1st employee in month 3
• 1st office in April 05
• end of 06 5 employees
• end of 07 10 employees
• end of 08 20 employees

busy busy!!
5
So how did I do it?

• small but immediate client base
• negotiated new contracts
• got an accountant
• incorporated the company
• set up little home office
• away we go

easy right?
6
How did we grow?

• by making sure we were the best
• word of mouth / reputation
• by being flexible / responsive
• by employing great people
• by being passionate
• but also sensible

very very important
7
Challenges

• trying to be bigger than you are
• dealing with the things you dont want to
• knowing when to move to next stage
• employing the right people
• work / life balance (2 small kids)
• dealing with risk responsibility
• staying abreast of fast paced industry

eeeeek!
8
Learnings

• dont try to run before walking
• good customer care is everything
• find your niche and exploit it
• learn from your mistakes
• happy staff make happy clients
• enjoy what you do
• be remarkable
• listen and be a sponge

hmmmm!
9
Achievements

• seeing the impact on clients
• being profitable from day 1(not folding)
• creating a strong company culture
• seeing staff develop
• winning awards!
• working day in and day out in a great industry

hurray!
10
Advice

• work out what you want to do
• do your research
• have passion
• be yourself
• try to be remarkable

enjoy