Entertainment

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Entertainment Social NetworkingSome thought
triggers

• Parminder Singh
• Business Head Technology Media
• Google India

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Powerful drivers of further change
Devices
Access
Storage
Production
Production
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Outcome Amateurs can trump the pros
100s of views
Over 13 million views
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Over half of all videos on YouTube are watched at
least once a week
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Quiz Which sells more today ? Why?
Published 1988 Response Modest success
Published 1998 Response Bestseller
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(No Transcript)
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The greatest movie of all time?
Shawshank Redemption Release date Sept. 23
1994 Opening Weekend collection
2,402,549 Forrest Gump Release date July 6
1994 Opening Weekend collection
24,450,602
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Gundawhat?
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The consumer landscape is shifting
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Search for Music vs. Videos
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Search for Videos India vs. US
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Search for TV Shows India vs. US
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Let Me Use It The Way I Want
RSS Feeds
Music Downloads
OpenSocial Apps
Facebook Apps
Digital Video Clips
Users
Podcasts
SMS
iGoogle Gadgets
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Search for Friendship
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Search for Friendship India vs. US
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Search for Dating
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Social Networking
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The Larger Global Opportunity

• US accounts for 75 global spend on social
  networks

but other countries have more users (social
network users as internet users)
20 US
69 India
53 Korea
34 UK
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Fundamental Change Altering the value chain
4. Rights Allocation
1. Distribution
5. Production
2. Monetisation
6. Promotion
3. Talent Management