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Global Fish Markets

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Global Fish Markets. 1. Traditional Salmon Structure Alaska. a. ... Nippon Suisan USA. 6. 790. San Diego. Thai Union International. 5. 800. Markham, Ontario ... – PowerPoint PPT presentation

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Title: Global Fish Markets


1
Global Fish Markets
  • 1. Traditional Salmon Structure Alaska
  • a. Harvester Sells to Local Cannery
  • b. Cannery Pre-sells Pack
  • c. Cannery Stops Buying Fish
  • When Pack is Complete
  • d. Cannery Sells Pack
  • e. Cannery May Speculate - buy
  • more fish pack more
  • banking on uptick in price

2
Global Fish Markets
  • Post-Statehood Salmon Structure Alaska
  • 1. Cannery Sells Product to Distributors
  • a. Dont Get Paid until Final Sale
  • b. Similar Products Compete - lowering price
  • c. Sellers Market, Buyers Restricted in Volume
  • 2. Little Feedback from Customers to Cannery
  • 3. Product Warehoused for Months
  • 4. Little Provision for Fresh / Frozen Product

3
Global Fish Markets
  • Modern Structure
  • 1. Harvester Sells to Local Cannery
  • 2. Cannery Chooses Optimal Product Form
  • based on Web Info re Customer Needs
  • 3. Cannery Sells Product at Optimal Price
  • Product Form Depending on Market
  • 4. Cannery Distributes Products

4
Global Fish Markets
  • 1. Pollock
  • a. Harvesting .20 / lb
  • b. HG .25 / lb includes losses
  • c. Filleting .25 / lb includes losses
  • 2. Buyers Choice
  • Costs HG at gt.45 or Fillet at .70
  • Offers .50 for HG and .78 for Fillet
  • 3. Better Deal for Cannery take .50 for HG.

5
What Is the Global Seafood Market
  • 1. Global Communication Now Instantaneous
  • multiple customers/suppliers available
  • 2. Air Cargo Rapid Frozen Transport
  • insure rapid delivery anywhere
  • 3. Continuous Supply of Reasonable High Quality
  • Substitutes from Aquaculture

6
Alaskas Share of World Fisheries
  • World Production 2007 (FAO) 144,418,000
    mt
  • Alaska Harvest 2007 (NMFS) 2,459,070 mt
  • Percentage 1.7
  • Not Sufficient Command to Control Market

7
World Fisheries Production
  • .

8
US Seafood Trade
  • .

9
Alaska Share US Landings
  • .

10
US Food Cost as Disposable Income
  • .

11
Seafood Sales by Product Form
  • .

12
World Tilapia Production
13
Alaska Landings by Volume 2007
  • .

14
Alaska Landings by Value 2007
  • .

15
Top Seafood Suppliers N America 2007
  • .

16
Customer Delivered Benefit
  • 1. Customer Costs Monetary Cost, Time Costs,
    Energy Costs, Intangible Costs
  • 2. Customer Benefits Product Benefits, Services
  • Benefits, Personnel Benefits, Image Benefits
  • 3. Customer Delivered Benefit is Sum of These

17
Delivered Benefit HG Pollock
  • 1. Buyer Costs Direct Costs .75 / lb. However
  • a) Need No Fleet, No Primary Costs
    Processing
  • Labor, Equipment, Energy, Overhead or Space.
  • 2. Buyer Benefits Value of Fillets, of
    Processing Byproducts, of Jobs, of Image.
  • 3. Buyer Delivered Benefit is Sum of These.

18
World Salmon Production
  • .

19
Alaska Strengths Opportunities
  • 1. Wild Natural Product
  • 2. Sound Fisheries Management
  • 3. Omega 3 Fatty Acids
  • 4. Vitamin D
  • 5. Still Strong in Whitefish Market
  • 6. Wild Salmon now a Niche Market Item
  • 7. No Effective Substitutes for
  • Halibut, Sablefish, Crab

20
Alaska Weaknesses Threats
  • 1. Inconsistent (Seasonal) Supply Quality
  • 2. Labor Issues
  • 3. Farmed Fish - Salmon, Tilapia, Organic Cod
  • 4. Farmed Industry Keeps Lowering Costs
  • 5. US Europe Low Seafood Consumption
  • 6. US Unwillingness to Pay More for Food

21
The Future
  • 1. Need High Quality Fish
  • 2. Need Fish Eagerly Sought by Customers
  • 3. Need to Limit Competition
  • Limit Effective Substitutes
  • Limit Competing Regions
  • 4. Need to Extract Maximum Value
  • 5. One Answer - Marine Aquaculture

22
Aquaculture Problems
  • 1. Alaskan Hostility to Aquaculture
  • Image Farmers versus Hunters
  • Wild Plus Farmed versus Beef Pork Fowl
  • 2. Direct Competition with Existing Fisheries
  • NMFS - Halibut Blackcod
  • Threaten Investments in IFQs
  • 3. Common Use Issues
  • Who Benefits

23
Alaska Already Supports Aquaculture
  • 1. Ocean Ranching Defined
  • Releasing Young Fish for Common Use.
  • 2. 36 Salmon (PNP) Ocean Ranching Hatcheries
  • 3. 2007 36 of Total Alaska Salmon Landings
  • Hatchery Raised Fish
  • 4. 56 Licensed Shellfish Farms in Alaska
  • 1 Oyster Hatchery, 2 Nurseries.

24
Marine Aquaculture
  • 1. Want State Waters - Winter Storms
  • 2. Want to Prohibit Commercial Fish
  • 3. Institute Subscription Buy-in
  • 4. Want No Effective Substitutes
  • 5. Want Life Cycle Closed

25
Marine Aquaculture
  • 1. Market as Live Fish - Asian Capitals
  • 2. Wait until Plane is on Tarmak to Pull Fish
  • 3. Live Transport Systems Developed
  • 4. Bering Sea Wolffish Anarhichas orientalis
  • 5. Atlantic Wolffish - 2nd Most Valuable Fish
  • 6. Market Size Atlantic Wolffish - 5 kg. (11
    lbs.)
  • 7. Wolffish - 40 per pound Live Delivered Seoul
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