CALEMA Private Public Partnership Concept Presentation

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• CAL-EMA Private Public Partnership Concept
  Presentation
• George Aradi
• Assistant Director
• Information Sharing Watch Warning Division

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CAL-EMA Private Sector Partnership Initiative

• A need exists to support the Private Sector
  (professional and trade organizations, volunteers
  and businesses) to whom to furnish alert,
  security and situational awareness information
  that is non-restrictive

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This initiative is voluntary.

• It does not cater to any particular Critical
  Infrastructure segment or Private Sector entity
• It thus avoids any possible concerns from civil
  libertarians that a Private Sector company or
  entity is part of a Fusion Center thus receiving
  special treatment or information.
• Eliminates need to log-on to Web for notices

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Provides Electronic Non-Restricted Information
Aiding the Private Sector

• Dynamic Situational Awareness of Security
  Breaches/Threats or Natural Disasters
• Case Studies (Lessons Learned Information) (e.g.
  Mumbai Attacks)
• Health Information (H1N1)

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Cont.

• Regional Travel Warning Information
• CA State Agencies Alerts/Information
• (e.g. CALTRANS or AG)
• Training Opportunities (Security/Health)
• Requests for Information for Public Assistance
  (Law Enforcement, Fire, Health)
• Strategic Suspicious Activity Notices (JCAHO)
• Security Tips Remediation Products
• Ability to Submit Suspicious Activity Reports
  (SAR) to Regional Terrorism Assessment
  Centers-RTTAC.
• Linkage to all Fusion Centers in USA (for out of
  State Registrants)

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Target Audience Who Should Register to Receive
Products?

• Business Owners and Operators (not already
  connected to other programs-Infragard, CIP, ISAC)
• Public Utilities Professionals
• Trade and Professional Organizations
• School Resource Officers
• Universities/Colleges Security Managers
• School Districts
• Security Professionals (BSIS/ASIS?)
• CAL-EMA Law Branch Contacts
• Private Sector Critical Infrastructure
  Professionals
• Health Managers
• Diplomatic Community
• State Agency Terrorism Awareness Group

However, anyone can register.
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Outreach Initiatives Options

• Mailings to Chambers of Commerce
• Small Business Administration (SBA)
• Trade and Professional Organizations
• Pamphlets displayed and distributed at
  conferences
• Emails by US State Department to Diplomatic
  Community
• Cal Volunteers and other such organizations
• School Resource Officers
• CAL-EMA Web site (perhaps other State Agencies
  websites)
• State Agency Terrorism Awareness Group (so they
  can contribute to dissemination products)
• Cal-EMA Email footer with hyper-links to
  registration website (?)
• PSA from Governors Office (?)

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Overview and Registration Displayed and Linked to
CAL-EMAs Homepage
Public Private Partnership Registration
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Registration and Information on CAL-EMA Website

• SIGN UP NOW
• CLICK HERE to receive e-mail and cell phone
  alert notifications about breaking news,
  potential threats or suspicious activity related
  to your business sector.
• FACT SHEETS
• View our FACT SHEETS to learn how to protect
  your business from potential security breaches.
• PASS IT ON
• CLICK HERE to download pamphlets, posters and
  templates that help promote .
• TO REPORT SUSPICIOUS ACTIVITY (CLICK HERE)
• NATIONAL FUSION CENTERS CLICK HERE
• TRAINING CALENDAR CLICK HERE

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Registrants Decide Which Sector(s) Interests Them
for Notifications
This menu can be tailored to suit a California
customer base
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Examples of Products
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Dynamic/Major Emergencies Affecting Public
Safety/Health or Transportation
Active Shooter at Schools Commercial Facilities
(Virginia Tech/Immigration Facility Binghamton,
NY)
Natural disasters
Mass Evacuations (fires, flood, HAZMAT, etc)
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Cyber Security
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Security Training and Awareness Programs
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Agriculture Notices
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World-wide Security Travel Advisories

• Coordinating with US Department of State Rep to
  LA. to Populate This Feature to Serve the
  California Diplomatic Community and Also link to
  Overseas Security Advisory Councils (OSAC)

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When warranted security remediation awareness
recommendations created by DHS or other
agencies/entities will accompanying e-mail
notices

• Please see the hyperlink below that pertains to
  your specific sector
• Aviation Guidelines
• CA Diplomatic Community
• Chemical Guidelines
• Commercial Facilities Guidelines
• Communications Guidelines
• Dams Guidelines
• Defense and Industrial Base Guidelines
• Electricity Guidelines
• Emergency Services Guidelines
• Food and Agricultural Guidelines
• Healthcare Guidelines
• Highway and Motor Carrier Guidelines
• Information Technology Guidelines
• Maritime Guidelines
• Mass Transit Guidelines
• Nuclear Guidelines
• Oil and Natural Gas Guidelines
• Postal and Shipping Guidelines

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Coordinating Contributing Submissions

• CAL-EMA Situational Awareness Unit (SAU) analysts
  
• Warning Center
• Training and Exercise Division

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Questions or Suggestions george.aradi_at_calema.ca.g
ov