ATTRACTING SPONSORS

1
ATTRACTING SPONSORS
SHOPLANG The Shopping Language Game
2
Setting Vision and Strategy

• Creating a credibility file of the project
• - Promotional literature
• - Facts and figures about the needs we are
  addressing
• - Information confirming our effectiveness
• - Feedback from beneficiaries
• - Photo material.
• Making the project activities attractive for
  potential sponsors
• Creating a list of sponsorship options

3
Identifying Potential Sponsors

• Setting priorities according to the different
  project activities
• - Promotional campaigns
• - Resource centers
• - Follow-up language activities.
• Developing an approach for addressing potential
  sponsors
• - Language activities language centers,
  educational organizations, private companies
  with priorities in the field of language
  education, self-study material providers, etc.
• - Cultural activities informational and
  cultural centers, embassies, public and
  governmental institutions
• - Events private companies and corporations.

4
Personalizing the Message

• Why do we need you? - linking the sponsor
  specifics to the activity put out for sponsorship
  in terms of languages, countries, field of
  activity, etc.
• What are you going to do for us? explaining
  how the potential sponsorship will turn into
  actual results.
• What are we going to do for you? putting the
  sponsor logo and description on the project
  products (website, printed materials, newspaper
  publications, dissemination materials).

5
Showing the Benefits of Their Contribution

• tête-à-tête inviting sponsor representatives
  to visit the events and see how their sponsorship
  is being put into practice.
• Thank You! - providing sponsors with feedback
  from real beneficiaries and project experiences.
• See You Soon! - keeping in touch and updating
  them on the development of the project activities
  and results.

6
Recognizing Their Contribution Publicly

• Turning the attracting of sponsors into a main
  project activity disseminating the project
  sponsors along with the other project activities
  at local and international conferences and
  events.
• Advertising the project sponsors including
  their logos in the project products (website,
  printed materials, newspaper publications,
  dissemination materials).

7
SHOPLANG Sponsors and Social Partners

• About 35 sponsors and social partners supported
  the project in Bulgaria, Greece, Lithuania,
  Malta, Sweden and the Netherlands.
• Over 80 prizes and materials were provided by the
  project sponsors.

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Thank You!