revolutionary storage solution: collapsible NINJA box

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revolutionary storage solutioncollapsible NINJA
box
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product collapsible NINJA box
an innovative storage solution that will have a
major impact on the container market with
characteristics such as foldable carryable
concealable that can be used by parents, students
and commuters for everyday use.
presenter george nagata
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customer pain trunk storage

• plastic boxes
• cardboard boxes
• no storage

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pain identified
boxes are - unstable - take up space - hard to
clean - non-waterproof is there a better
alternative?
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inspiration

• - existing containers
• - space constraints in Japan
• - origami (paper folding art)

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value proposition
for families, students and commuters, the
collapsible NINJA box is a revolutionary
storage solution for everyday use specially
designed but not limited to car trunks, because
it is waterproof, odorproof, foldable, hideable,
and carryable.
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demonstration
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environment of use

• grocery shopping
• hardware storage
• picnics lunchboxes
• special needs

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features

• - lightweight
• - waterproof, odorproof, insulated
• - collapsible sides and lid with handles
• - foldable dividers
• - attaches to trunk lid
• - snap fasteners / magnet fasteners
• - easy to clean

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size and color variations

there would be three sizes and six colors
available, depending on users preferences. lat
er stage design varieties geographic
preferences
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prototype testing
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prototype feedback and further refinement

• obvious opening tab
• numbering system on boxs flaps to ensure correct
  folding order

difficulty in opening unclear folding
order fun factor
?
?
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market potential 500 million
2005 sales - 6.3 billion (1.6 billion from
cleaning and organization) recent release - a
collapsible food container that collapses flat to
1 inch
2005 sales - 1.3 billion
privately owned growing company, specifically
catered to the needs of containers 2001 sales -
260 million
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competition advantages
patent protectable currently, no patent filed
for an origami-like collapsible box
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sales plan stage 1 - mail order distribution

• initial promotion through WOM marketing by
  popular
• youtube guy, ask a ninja, leading users to
  ninjabox.com

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sales plan stage 2 partnerships / licensing

• sales margin partnerships or patent licensing
  with
• major companies

by
by
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sales plan stage 3 and beyond

• continued innovation through collapsible ninja
  branding
• collapsible ninja surfboard
• collapsible ninja suitcase
• collapsible ninja bed
• .. one simple concept, hundreds of
  sustainable ideas

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the collapsible ninja box
revolutionary storage solution
eliminates the agony of trunk storages and
beyond