This Presentation is Brought to You By

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This Presentation is Brought to You By
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Who is this Character?
Who is this Character? his Bona fides?
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No paychecks No salary No unemployment checks No
regular or steady income no boss
1996 to 2007
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ASNE, RTNDA, NAA, EP, Folio, RTND, NAB,
Folio Comdex Publishing program chairman
Seybold Publishing Strategies Conference Beyond
the Printed Word (WAN, Ifra, FIPP)
5th Generation Newspaperman 3 Dailies as
reporter Man. editor, G.M., Publisher 15
Years as UPI andReuters News Executive
News Corp. Director of New
Media
ProfessorSenior consultanton New
Media Syracuse University
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Sole Proprietorship Partnership Corporation Sub-S
Corporation Not-for-Profit Company Limited
Liability Partnership Limited Liability
Corporation
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Sole Proprietorship
You Control Everything You Risk Everything All
Expenses are Personal All Profits are Personally
Taxable
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Partnership
You Might Jointly Control Everything You Might
Jointly Risk Everything All Expenses are Jointly
Personal All Profits are Personally Taxable
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Corporation
Corporate Governance of the Company Limited
Liability Corporate Expenses Corporate Taxes, not
Personal Taxes
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Subsection S Corporation
Corporate Governance of the Company Limited
Liability Corporate Expenses All Taxes Are
Personal
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Not for Profit Company
Corporate Governance with Strict
Regulations Limited Liability Corporate
Expenses No Profit No Taxes
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Limited Liability Company Limited Liability
Partnership
Limited Liability Corporate Expenses All Profits
are Personally Taxable
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Who Controls the Funds? Who Gets the
Profits?How? (Shares? Percentages?)When? Who
Fronts Expenses?
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How Well Do You Work Together?
Who Does What Work? Who Does Work? Who Can
Leave? Who Can Die?
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Hiring Firing? Benefits? Withholdings
Social Security? Liability Insurance?
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Vendor Negotiations Contracts
How Well Can You Negotiate? Know Contract
Language?you arethe fine print
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Budgets
Financial Planning Contingency Planning
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Know Where You Are
Financial Statements are actually Maps Snapshots
of progress direction
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Vin Crosbie Digital Deliverance
LLC crosbie_at_well.com or vin_at_digitaldeliverance.com