UGBA105 Sections 102, 104, 106

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UGBA105 Sections 102, 104, 106

• Midterm week
• Case analysis review

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Why a case-based exam?

• To demonstrate your mastery of the concepts weve
  discussed is case
• To show that you can apply these concepts to a
  different situation (i.e., People Express)

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Review Case prep

• Skim the case
• Read the exam question
• Re-read the case
• While reading, take notes assumptions, problems,
  timeline

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Case prep (cont.)

• Develop possible courses of action
• Identify the limitations of each
• Choose the best course of action
• Be able to defend why this is the best choice
• How might you mitigate potential negative
  outcomes?

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Writing the analysis Things to do

• Have an opinion and defend it
• Use the terms and the language youve learned in
  class
• Cite evidence from the case to support your
  inferences and assumptions, and the points you
  make
• Apply course material
• Reference other cases, as appropriate
• You do not need to do ALL of these things!

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Writing the analysis Things to avoid

• Throwing around lots of jargon hoping something
  sticks
• Going into a lot of detail about the events of
  the case (remember Ive read it too)

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Tips warnings

• Think hard about what you believe is going on in
  the case ask yourself Why? a least three
  times
• Youre like a doctor (or a detective) trying to
  figure out whats really going on from the
  evidence in front of you.
• Sometimes symptoms (or clues) can lead you to
  false conclusions if youre not careful
• Sections headers can help you organize the
  presentation of your arguments

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Tips warnings (cont.)

• You may well write twice as much as what you
  actually turn in this is okay! Preferable,
  even.
• Re-read the article Preparing an Effective Case
  Analysis linked to from the section website.
• Run a spell check!!
• Stay well-hydrated and remember to breathe.

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Good luck!!!