CASC Moving Forward in California

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CASC Moving Forward in California

• CASC General Assembly
• 530 600 P.M.
• 05/06/06
• Officiating
• Leanne Kruk, President
• Loretta Whitson, Executive Director

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CALIFORNIA ASSOCIATION OF SCHOOL
COUNSELORS, Leadership Development Institute
2004-5

Target in Support of CASC
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CASC A Strong an Growing Association

• Over 800 Members
• Income 51,000
• Reserves - 14,000
• Expenditures
• Membership Maintenance
• Advocacy travel to Sacramento, committee
  participation
• Quarterly Newsletters
• Web Site Design and Maintenance
• Conference/Professional Development
• Board Expenditures
• Personnel
• Administrative Assistant, Stipend Executive
  Director, Book Keeping Services

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2005 - Web Site Development

• Needed to connect California School Counselors
• Save membership processing cost
• Distribute vital information effectively
• Make membership renewal easy

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CASC Web 2003

• CASC Web Site was created By FrontPage
  non-industry standard program
• personal emails used for CASC inquiries
• no online database,
• no online payment processing system
• limited security
• free host (not encrypted)
• No anti-hacking
• no backup capacity

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CASC Website - Now

• New Web site Design Modeled after ASCA
• Content Organized (Updated Accurate)
• Security
• Reformatted Database
• Customer Service System in Place

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CASC Website Now - Continued

• Web Mail Access - 30 Emails
• Live Stats
• Mass Mailing System email blast
• Conference Registration Online
• Membership Renewal Online
• Newsletter sent via email

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Website Utilization
Regional Website Access   California  1,455,440  
Georgia  1,069,330 Washington  3,219  Pennsylvani
a  782  Virginia  752   Massachusetts  722   N/A  
672  Utah  541   Colorado  270   Texas  250   
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Total Views / Visits by Month  

•  Visits  
• September 04 -   9.8  
• October  04 -  14.5  
• November 04 -  14.4 
• December 04 -  8.3  
• January 05   10.0  
• February 05   11.6  
• March 05   19.5  
• April 05   11.7  
• May 05  0 0.0  0 0.0  
• June 05  0 0.0  0 0.0  

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Keeping Pace With CASC Growing Future

• Expanded use of list serve
• Email/listserve system for Board Members
• Create an online forum
• Online newsletter
• Email Alert Board Members
• Membership only pages
• Online Store
• Role and region listserve

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Professional Liability Insurance

• Healthcare Providers Service Organization
• Comprehensive
• Affordable
• Recommended by ACA
• Online link on website
• Contractual agreement with CASC

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In the last decade

• The Profession of School Counseling went from
• unknown . . .
• to recognized . . .
• to respected participants!

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CASC Legislation Advocacy Efforts

• Sponsor Legislation
• Advocate for language in bills
• Taking a Position on Legislation Active Support
  Oppose Support Watch

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California AdvocacyBills Passed!

• 1999 - 100 Million related to school safety
  (Washington)
• 2001 - AB 722 Support Service Personal/School
  Counselors ratios studied (Corbett)
• 2001 - 200 Million - Low Performing School Bill
  includes support services (Albert)
• 2003 Tax Credit for Certificated personnel
• 2004 Categorical Reform (Williams Settlement)

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CASCs - Advocacy Success

• Public Relation
• Legislation Plan
• Partnership and support with key stakeholders
• Be determined and focused
• Gain and maintain grassroots support

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2005 CASC Sponsored Legislation AB 1306 - Liu

• Updates school counselor professional standards
• Reports PPS and Administrative Service
  Credential holders on the SPARC
• Encourage districts to employee school counselors
• Monitoring of miss-assignments

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AB 171

• UCLA Support Services Effort to bring mental
  health services into the school

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Proposition 63 Mental Health Funds generated
from a 1 tax on Millionaires

• Passed by voters November 2004
• CASC is trying to leverage funding for schools

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CASC Advocacy Strategies

• Respond to prevalent issues facing education
• Sponsor school counselor legislation
• Know and respond to position papers and proposed
  bills including budgetary issues
• Partner with education association

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Prevalent Issues Facing Education

• Governors Merit Pay or Pay-for-Performance Plan
• Governors Pension Plan
• Governors 2005-06 Budget Proposal

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Partnerships

• California Department of Education
• California Teachers Association Support
  Services Standing Committee
• Pupil Services Coalition
• CA School Board Association
• CA Association of School Administrators
• WACAC Western Association College Admissions
  Counselors

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Everyone together can make a difference

• School Counselor Educators Research, Research,
  Research!
• Counselor Practitioners
• Measuring and documenting results!
• PartnershipsBeing a part of the movers and
  shakers in the educational community
• Recruitment of memberships Need 2,000 members
  in order to begin to consider locating in
  Sacramento

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Not everything that is faced can be changed. But
nothing can be changed until it is faced.

• - James Baldwin