Investing in the Great Outdoors

1

• Investing in the Great Outdoors

2
Investment Highlights

• Proven Technology
• Rapidly Growing Market
• High potential ROI
• Established Company
• Current Blue Chip Client Base

3
Agenda

• Video Introduction
• The Company
• The Market
• The Product
• Financial
• Opportunity

4
The Company

• Established 2003
• Heritage Media Corp. (HMCP) - pubco
• Revenue
• Outdoor Digital Display Network
• Event Sign Rental
• Experienced, Reliable Suppliers
• Strong Reputation

5
Board of Directors

• David Adelman - Chairman, CFO
• Joe Connelly - President
• Chris Agagnier
• Dwight Epp
• Investor Representative

6
Company Structure

• Heritage

Investors
90
10
Screen Giant Media Corp.
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Business Model

• Screen Giant Media Corp.

90
10
Event Rentals Direct Sales
Fixed Sign Advertising
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Growing Outdoor Market

• CDN Outdoor 400 Million (est. 2007)
• Only Mass Medium (Fragmentation)
• Second Fastest Growing Ad Category
• 9 Annual Growth Rate
• No Market Dominance

9
Explosive Sign Growth

• Traditional Billboard (US)

(000s)
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Strategic Alliances

• Lightvision (BC)
• OBN Network
• Skyboard Media
• The Billboard People (Edmonton)
• Highpoint Media (Edmonton)

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The Technology

• On Building or Stand Alone
• Instant Advertising
• High Visibility
• Minimal Production Labour
• Low Maintenance/Power
• Environmentally Friendly

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Current Locations

• Major cities

Existing Permit Pending Permit
Edmonton
Calgary (2)
Saskatoon (2)
(Toronto - 5)
(Halifax)
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The Key

• Permits

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Timeline - Operation
Projected Signage Operation
Toronto 2008
Saskatoon 1
Halifax
Calgary Glenmore
Existing Calgary McMahon
Saskatoon 2

• Edmonton

Sept
Oct
Nov
Aug
Dec
Jan
2007
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Permits

• Current
• Calgary - McMahon Stadium
• Edmonton -1 permit
• Saskatoon - 2 permits
• Under Negotiation
• Calgary Glenmore - 1 permit
• Toronto - 5 permits
• Halifax - 1 permit

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Locations - Saskatoon

• 2 permits

Traffic 80,000/day combined
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Locations - Calgary

• Contract McMahon Stadium

Traffic 77,000/day
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Locations - Edmonton

• Contract The Billboard People

Traffic 50,000/day
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Lucrative Revenue Model

• Sell time similar to television
• 10 secs X 12 clients
• 2 minute rotation
• 3 - 5 X traditional revenue minimum
• 13 cycles annually
• 10 investment return per month
• Two year amortization on hardware

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Screen Revenue Example

• Single Digital Sign

2 minute ad rotation 5,10, 15 seconds 24
advertisers _at_ 500/week 12,000/week
624,000/year
Avg. cost of hardware 300,000
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Past Performance

• Gross Revenue

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Past Performance

• Gross Revenue vs. Cost of Capital

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Past Performance

• Net Revenue

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Future Projections

• Fixed Signs and Rentals

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Projections - New Signs

• New Signage

Sask2, Edmonton
Sask1
Halifax
Calgary Glen.
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Past Challenges

• Permits
• Toronto Negotiation (1 Million)
• Capital Costs (60k/mo)

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Why Invest?

• Industry Leader
• Focused - Single Product
• Current Permits/Timing
• Track Record/Reputation
• Market Potential
• Potential ROI

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The Offering

• 7.5 Million
• Use of Funds
• Refinancing
• Buy down line of credit, loans
• Capital purchases
• Operations
• National Expansion