Global Consumer Trend Monitoring

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Global Consumer Trend Monitoring

• University of Sydney
• Aslinda Hafeez, Client Development
• July 2007

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Global Market Information Database

• INDUSTRY DATA ANALYSIS
• Global reports
• National market reports
• Company profiles
• Market sizes and shares
• Health Wellness reports

• CONSUMER STATISTICS
• Global database
• Consumer trend rankings

• COUNTRY STATISTICS
• Global database

• CONSUMER ANALYSIS
• Lifestyle reports
• Country pulse
• Articles Features
• Strategy briefings

• FUTURE DEMOGRAPHIC
• Forecasts to 2020
• Written analysis
• Unique graphical presentation

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Whats in GCTM?

• Articles Features
• Rankings
• Country pulse
• Strategy briefings

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Content Titles some examples

• Global e-travel habits (Strategy Briefing)
• The power of jumbo brands (Blogtracker)
• Ageorexia the attitudes to aging (Article)
• 25 global consumer trends for the next decade
  (Strategy Briefing)
• Italians feel more guilty about overeating than
  adultery (Country pulse)
• Boomers now they are 60 changing consumption
  habits of 40-60 year olds to 2010 (Strategy
  Briefing)
• Naming shaming Womens salaries compared with
  mens (Global ranking)
• One stop living and the quest for convenience
  (Trendtracker)
• Chinas happiness rating climbs according to the
  Social Survey Institute of China (Country pulse)

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• Consumer Statistics Rankings
• Ranking of international consumer trend
• Snapshot overview of trend
• Track the spread of consumer trends across the
  globe
• Quantify differences between countries
• Consumer Analysis Articles Features
• Global consumer trend monitoring
• Understand factors affecting consumer behaviour
• Analysis of implications for consumer marketers
• 12 articles per month

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• Consumer Analysis Country pulse
• Understand whats hot in each country
• Dashboard presentation gives an at-a-glance
  overview
• Covers 39 countries
• Updated once a month
• Consumer Analysis Strategy briefings
• In-depth analysis of global consumer trends
• Identify opportunities and challenges presented
  by a changing consumer
• Full text analysis more than 50 pages each
• Updated once a month

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Making sense of global markets
? The world is getting richer
2 billion people have middle class incomes
8 million millionaires
Average age (global)
1950 46.5 years 2000 65.0 years 2050 75.0
years
but older ?
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Making sense of global markets
? The new aesthete
the forever young generation
with a little help from the professionals ?
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Making sense of global markets
? Age compression childrens influence on
parental decisions
Hikikomori those (usually young men) who go to
their rooms and dont come out for months.
8 million millionaires
The fully cocooned lifestyles ?
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Making sense of global markets
51 of people will live in cities by 2015
world
the
is constantly evolving
global markets
the
what changes are taking place?
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What will it do for me?

• Understand consumers
• Circumstances, Spending power, Mindsets,
  Attitudes, Buying behaviour, Leisure activities,
  Aspirations
• in the countries you are operating in
• in new country markets
• Identify important trends by country, age and
  lifestyle group
• Ensure your strategic planning takes account of
  opportunities that new trends present
• Get insight into new consumer trends and
  influences
• Track trends as they spread across the globe
• Obesity
• Online as the new TV
• Children getting older younger

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• Contact details
• Aslinda Hafeez
• Client Developement
• Euromonitor International
• 3 Lim Teck Kim Road 08-01
• Singapore Technologies Building
• Singapore 088934
• tel [phone] ext. 464
• fax [phone]
• website www.euromonitor.com
• e-mail aslinda.hafeez_at_euromonitor.com.sg