HFT 4755: Theme Park and Attraction Management

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HFT 4755 Theme Park and Attraction Management

• The Theme Park and Attraction Product (Continued)

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Today..

• Mascots and characters
• Dark rides
• Animatronics
• Entertainment

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Mascots Characters

• Why have a mascot/character?
• Identity
• Entertainment
• Personality
• Groups
• Will you have one or more for your
  attraction/theme park?
• What will determine the type of character/mascot?

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Mascots Characters

• When do you develop them?
• Where are they to be featured?
• What is to be their purpose?
• Entertainment
• Education
• Promotion
• Merchandising

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Mascot Character considerations

• Design and development
• Operation
• Longevity
• Utility
• Cleaning and maintenance

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Mascots Characters

• Operational challenges
• Abuse
• Heat
• Resolution

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Dark rides, Animatronics Entertainment
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In conclusion

• The theme park, through the amalgam of
  experiences creates the desired product/outcome,
  EXCITEMENT, ENTERTAINMENT, EDUCATION!