Dogwood Alliance: Working to save endangered forests

1
Dogwood Alliance Working to save endangered
forests
Red Salamander Photo WKU
2
The destruction continues
3
WHAT IS AT RISK
4
Southern Forests

• Most diversity of trees in North America
• Most aquatic diversity in North America.
• Most wetlands in the United States, 80 of which
  are forested.

5
Most of the plants and animals cannot be found
anywhere else in the world.
6
Longleaf Pine/Wiregrass Forest
7
(No Transcript)
8
Cumberland Plateau Southern Appalachia
Mixed Hardwood Forest
9
The Green Swamp and Southeast Coast
10

• What are Endangered Forests?

• Outstanding ecological values
• Irreparably harmed by industrial logging and
  mining.
• Priority areas for focused conservation efforts.
  
• Areas that should be off limits to industrial
  logging.
• Set aside as ecological reserves.

11
(No Transcript)
12
We need to protecting our endangered forests from
becoming
13
Nearly 50 of all landfill waste is paper or wood.
14

OR
The choice is ours.
15

• P.O. Box 7645
• Asheville, NC 28802
• 828-251-2525
• www.dogwoodalliance.org

16
Dear P and G, We our forests, please
save them! Happy Valentines Day. Thanks, your
name
17
We love our forests. Please stop making
packaging out of our forests this Valentienes
Day.

• Please dont make packaging out of our forests!
  Happy Valentines Day.

18
Benefits to Market Campaigns

• Some real changes in store policies
• Creates leverage that can be used to protect
  forest on the ground
• Can create pressure to stop destruction
• Increase consumer demand/knowledge for
  environmentally sustainable products
• Regional National Solidarity
• Links local forest destruction to forest
  destruction around country and abroad
• Site for education on links between corporate
  policies, environmental destruction, and global
  trade
• Site for pro-active organizing and vision when
  legislative angles arent viable

19
The Ecological Values that Define Endangered
Forests

• Intact Forest Landscapes
• Forests that remain intact at a large scale -
  e.g. the Boreal forest in Canada and Russia,
  temperate rainforests of Alaska, the Amazon
• Relatively Intact Forest Landscapes
• Forests that represent the most intact
  ecosystems in a region, providing important
  habitat for countless species that depend on
  large forest areas e.g. The forests of the
  Cumberland Plateau region, some US National
  Forests

20

• Rare forest types forest types that exist in
  relatively small amounts on the landscape. Some
  of these are naturally rare (e.g. Southern
  Appalachian Spruce Fir) and others are rare due
  to human activity
• Forests with high biodiversity -- Forests that
  contain high concentrations of biodiversity
  (species richness, endemism) or represent core
  habitat for focal conservation species (e.g.,
  threatened and endangered species, keystone
  species)
• Remnant natural forests in highly degraded
  landscapes remnants of natural forests that
  exist in regions degraded by industrial logging,
  conversion to plantations, and development, which
  represent high ecological value at a landscape
  level and should be afforded some protection from
  further loss.

21
Components of a markets campaign

• Chain of Custody Research- figuring out what
  products come out of an area, where they go, who
  buys them, and who sells them.
• Communications with companies This includes
  negotiation of policies.
• Public campaigning coalition building ,
  organizing, media, materials, actions, events,
  and ect..
• Implementation- Follow through to make sure they
  do what they committed to do
• Identifying and mapping endangered forests in
  your region

22
Mapping Endangered ForestsSouthern US

• Dogwood Alliance, NRDC, and the Conservation
  Biology Institute are teaming up to produce
  comprehensive maps of Endangered Forests
  throughout the South

23
Endangered Forest Maps Completed

• Russian Boreal Forests
• Canadian Boreal Forests
• Great Bear Rainforest in British Columbia
• Data that forms the building blocks for the maps
  exists for many more places around the world,
  including US National Forests

24
Chain of Custody

• Definition Tracking the trees to the shelves
• Objectives
• To establish the primary products for which
  Southern forests, specifically in the endangered
  forest region of the Cumberland Plateau, are
  being cut.
• To identify product output for paper mills in the
  region, and begin to identify major customers of
  each mill

25
Our Forests
Loggers
Wood Dealers
Chip Mills
Sawmills
Pulp and Paper Mills
Lumber
Residual Chips
Chips
Paper
Pulp
Converting Facility
Distribution Centers
Stores
Consumers
26
Forest to Store to Publicvisual aid of our
research on catalogs
27
Report that links US companies to destruction of
an endangered forest can bring media attention
and leverage
28
Examples of Recent Market Campaigns
29
In 1995, PacBell campaign targeted for destroying
old growth forest in Clayquot Sound on the coast
of British Columbia
30
Let your fingers do the Chopping
31
The PAC Bell campaign got Macmillan Bloedel to
commit to protect Clayoquot Sound
32
Home Depot Old Growth Campaign
33
Banner in Headquarter city
34
Home Depot Victory Ad