FOCUSING ON NONPROFESIONAL DATA USERS

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FOCUSING ON NON-PROFESIONAL DATA USERS

• AIJA ZIGURE
• President, Central Statistical Bureau of Latvia

56th SPC/91st DGINS Conference 25-27 May
2005 Copenhagen, Denmark
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CONTENTS OF THE PRESENTATION

• defining of professional and non-professional
  users
• Who is a professional and who is not?
• how to communicate with non-professional data
  users
• different approaches in the presentation of
  statistics
• the CSB solutions in communication with different
  groups of non-professional users

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WHO IS A PROFESSIONAL AND WHO IS NOT

• a professional statistical data user
• is able to use theoretical and practical methods
  of the statistical data analysis
• a non professional statistical data user
• decisions and evaluation of the situation are
  based on the conclusions drawn by others
  information prepared by the professionals

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EVALUATION OF PROFESSIONALISM OF STATISTICAL
INFORMATION DATA USERS
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DEMAND FOR STATISTICS

• different groups of users different data
  dissemination forms
• levels of the demand
• basic information for the general public
• standard information requirement
• customer - specific data analysis
• information scope according to the target group
  requirements

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PRESENTATION AND DISSEMINATION OF STATISTICS

• the balance of elements the text, tables and
  graphs
• short analysis
• what about a special version of metadata
• types of publications
• targeted to main user groups

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CSB SOLUTIONS FOR COOPERATION IN PRACTICE

• contacts with mass-media
• special dissemination solutions and methods
  targeted at data users in regions of Latvia
• cooperation with educational establishments
• central government institutions and
  municipalities the key user group
• entrepreneurs specific business interests
  requests for tailor made data sets

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Thank you!