Horticulture Scenario- Post National Horticulture Mission

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Horticulture Scenario- Post National
Horticulture Mission
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Production
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Demand and Consumption of Horticultural
Commodities
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Anticipated Growth Rate of Fruit Vegetables

• Fruits growth rate of 8.0 in production with a
  growth rate in area 4.6
• Vegetables growth rate of 10.0 in production
  with a growth rate in area of 6.1

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Strategies to Improve Production and Productivity

• Promotional as well as commercial production for
  selected crops on cluster basis project-based
  approach
• Strengthening of infrastructure for production of
  quality planting material
• Rejuvenation of senile orchards with high
  yielding cultivars
• Area expansion under potential crops of the
  region in clusters
• Technological intervention including high density
  planting, INM, IPM, Micro Irrigation,
  fertigation, greenhouse cultivation, etc.
• New gardens through development of wasteland /
  utilization of bunds / diversification from other
  crops/ inter cropping
• Farmers HRD through institutional training/farm
  visits

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Trend in Export of Horticultural Commodities
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Strategies- to Improve Export promotion

• Ongoing export promotion programme to be
  strengthened
• Marketing Intelligence to be streamlined
• Marketing research to be strengthened
• Standard development, testing facilities and
  enforcement mechanism required
• Training of farmers/ entrepreneurs

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Quality aspects vis-à-vis Exports

• Increasing health consciousness - demand for
  quality produce
• International standards being developed by
• Codex Alimentarius
• UN/ECE
• AGMARK Standards
• Need for popularization of standards among
  growers
• Infrastructure for quality testing

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AEZ
Rose Onion Quantity exported 91402.320 mts (1st
2002 to July July 2005) Value 14071.15 lakhs
Gherkins Quantity exported 178106 mts (19th
September 2001 to July 2005) Value 59368.46
lakhs
Flowers Production 42630 tn. Exports Rs. 35
Crore (2004-05)

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Crop selection under NHM Karnataka example
Products Market Linkages Market Linkages Market Linkages Market Linkages Market Linkages Export Potential Return to Farmer
  Food Parks AEZ Mandis Processing Units Cold Storages   (Rs. / Hectare)
Mango    X    X   ü   ü   ü High   40000
Pomegranate X X ? ? ? High 45000
Grape    X   X   ü   ü   ü High   60000
Banana    X   X   ü   ü    X Medium 35000 
Pineapple X X ? ? X High 40000
Onion X ? ?   ?   X High  25000
Gherkins X ? ? ? ? High 70000
Tomato    X   X   ü   ü   ü Medium   40000
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Crops and Districts selection under NHM-
Karnataka example
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Market Linkages Mandi for Horticultural Produce
in Karnataka
APMC Markets

• Most of the vegetables and fruits in larger
  cities and towns are traded in the central market
  area, usually municipal market.
• Horticultural produces co-operative marketing
  society ( HOPCOMS Bangalore urban, Bangalore
  rural and Kolar districts. 100 metric tones of
  fruits and vegetables per day.
• District level 17 District horticultural produce
  co-operative marketing and processing societies
• Karnataka State Horticultural Co-operative
  Federation (KHF) has been established as State
  Level Apex body
• Raithara Santhe- Karnataka State Agricultural
  Marketing Board, a State Government organizations
  initiative towards marketing of fruits and
  vegetables
• Fruit market yard near Bangalore, Department of
  Agriculture Marketing initiative
• Safal fruit and vegetable auction market- Project
  implemented by the National Dairy Development
  Board, 300 metric tones of fruits and vegetables
  are handled per day

Agricultural Produce Marketing Committee Yards
and Act (APMC) includes the marketing of
horticultural produces, presently there are 39
APMC markets in Karnataka
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Processing Units- Karnataka
No. of Units 3 Frozen and Dehydrated Vegetables
and Fruits
Gherkins processing
No. of Units 4 Fruit Bars, Gherkins, Tomato
No. of Units 5 Pickles, Jam Fruit pulp
Concentrate
No. of Units 2 Gherkins and processed vegetables
No. of Units 3 Total Capacity 2700 Tn.
Gherkins, pulp, processed veg.
Fruits and Vegetable processing
No. of Units 6 Total Capacity 2840 Tn. Sauce,
Pickles, Mango pulp
Some of the key processing companies are HLL,
Pepsico, MTR, Global Green, Jagdale Ind., Mysore
Foods
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Sensitive Crops

• Onion
• Potato
• Tomato

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Case Study- Onion

• The prices of onion like other horticultural
  commodities fluctuates with production and
  arrivals in the markets.
• However, prices of onion sometimes deviates from
  the normal trend and keeps increasing with
  increasing arrivals.

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Month wise Market Arrivals and Prices for Onion
2003
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Month wise Market Arrivals and Prices for Onion
2004
Month wise Market Arrivals and Prices for Onion
2005
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Strategies for regulation

• Regional monitoring of important crops
• Information on coverage
• Crop weather situation
• Estimated production-district/regional/National
• Market intelligence vis-à-vis international price.

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Conclusion

• Current production levels of horticultural crops
  below demand
• Efforts on to increase production and
  productivity
• States need to focus on the identified crops in
  cluster
• Large scale awareness programmes on quality
  standards
• HRD training to farmers.

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Thank You