Fashion Trend

1
FashionTrend Style

• ??.??. ?????? ???????????
• ?????????????????????
• ??????????????????

2
????? ??????
Keyword? What is Fashion?

• ??????????????
• ????????????????
• ????? ?????? ?????????

3
"Fashion is a style of an appreciated concept in
dressing that is Temporary adopted and socially
identified by a number of people"
4
Roles of Fashion??????????????

• ??????????????????????????????????????????????????
  ??
• ?????????????????????????????????
• ????????????????????????????????
• ????????????????????????????????????
  ?????????????????

5
Internationalization Localisation

• Heterogeneous Style
• Homogeneous Style

6
Semiotic

• Symbolic Interaction

7
(No Transcript)
8
(No Transcript)
9
Fashion Innovator
10
Fashion Innovators at the London Fashion Week
2001
11
(No Transcript)
12
(No Transcript)
13
(No Transcript)
14
(No Transcript)
15
(No Transcript)
16
Early Fashion Adopter
17
(No Transcript)
18
(No Transcript)
19
(No Transcript)
20
(No Transcript)
21
Eraly Fashion Follower
22
(No Transcript)
23
(No Transcript)
24
(No Transcript)
25
Fashion Trend?????????????

• Trend Fashion

26
(No Transcript)
27
(No Transcript)
28
(No Transcript)
29
(No Transcript)
30
(No Transcript)
31
(No Transcript)
32
The consumer has evolved! Did you notice?

• Luxury brands are selling to secretaries,
• mobile phone companies are hiring fashion
  designers,
• seniors are acting like teenagers,
• young men are spending more time on their looks
  than girls,
• expensive mass advertising has lost its edge,
• consumers are fed up with choosing from a hundred
  types of toothpaste...
• need we say more?

33
(No Transcript)
34
Cool Hunting Activity

• 100 Cool Hunters around the world
• Collecting all the Coolest and Latest things
• Snap Shot all the Coolest People and Places
• Discussing What they found, their feeling over
  the changing atmosphere

35
Round Table

• Base in France
• International Panel of 8-10 World Key Persons
• Sociologist
• Philosopher
• Artist
• Show-Biz
• Architect
• MD of Consumer Product Company.

36
FIN