ACE PC PROMO CENTER FOR

1

• ACE PC PROMO CENTER FOR
• PROGRAM DIRECTORS
• August 4, 2009
• Gail Ribalta Edvance Research

2
Afterschool Centers on Education (ACE) Branding

• Identifies your program as part of a strong,
  established statewide program
• Integrated into all outreach (website, ACE PC)
• Association with TEA and 21st CCLC
• Creates awareness
• Engages target audiences
• Complete branding guidelines available on
  www.TexasACE21.org on September 1, 2009

3
ACE PC Background

• You spoke.we listened
• Discussions provided valuable input on the
  outreach materials needed to most effectively
  engage audiences.
• TAC
• Program Directors
• Center Administrators
• Result
• Ace PC Promo Center
• A convenient, portable outreach kit to provide
  you all the tools you need for effective
  outreach!

4
(No Transcript)
5
(No Transcript)
6
ACE Portfolio of Outreach Tools
7
How Does the ACE PC Promo Center help me?

• Consistent ACE branding on all materials
• Provides all the tools you need for outreach in
  one convenient package
• Creates awareness across Texas and within your
  community
• Engages students, parents, faculty and volunteers
• Facilitates business and community partnerships
• Assists in building an enduring ACE program

8
Whats in my ACE PC?

• Outreach materials to engage and facilitate
  participation by all target audiences
• Students
• Parents
• Administrators/Faculty
• School Board Members
• Community and Business organizations
• Volunteers

9

• Promo Center Guide
• General Program Overview Brochure
• Community Benefits Brochure
• Door Hanger
• Student Parent Participation Poster
• Community Volunteer Recruitment Poster
• Business Support Sticker Pen
• Thank You Note
• Pocket Folder Label

ACE Printed Outreach Materials
10
Promo Center Guide

• This is the key
• Manual and guidebook
• Instructions and strategies for the most
  effective use of ACE Promo Center outreach
  materials
• Phased approach for building an enduring program

11
General Program Overview Brochure

• Target All audiences
• Use as a leave-behind
• Customize with your Center contact
  information

12
Community Benefits Brochure

• Target Potential Community Supporters
• Use as an introduction to program and
  leave-behind
• Customize with your Center contact information

13
Door Hanger

• Target Parents Community/ Businesses
• Leave behind for home or business
• English/Spanish (double-sided)
• Customize with your Center Contact Information

14
Student Parent Participation Poster

• Target Students, Parents and Faculty
• Engaging
• Communicates academic focus and fun
• Customize with your Center contact information

15
Community Volunteer Recruitment Poster

• Target Community Organizations, Businesses and
  Volunteers
• Customize with your Center contact information

16
Business Support Sticker Pen

• A way to thank donors for their support
• Demonstrates Business and Community Organization
  support for ACE
• Promotes ACE through branding

17
Thank You Note

• Use to thank donors and volunteers for their
  support

18
Pocket Folder Label

• Affix to a plain white pocket folder (that you
  assemble with materials for ACE presentations)
• Promotes ACE brand

19
ACE PC Electronic ComponentsAvailable on Website
9/01/09

• ACE Elevator Speech
• Business/Community News Article Sample Template
• Community Outreach Checklist/Outreach Tracker
• FAQs
• Label Template
• Newsletter Sample/Template
• Press Release Template
• Program Overview Power Point Presentation
• Recruiting Business/Organization Support
  Sample Letter

20
ACE PC Quantities

• Each Grantee/Center receives 1 ACE PC kit
• Each Center receives 2 Replacement bundles
• Distribution of PC kits following presentation
  One representative for each Grantee and each
  Center
• PC kits mailed to Grantees/Centers not present
• Procedures for replacement quantities in
  development and will be posted on the website in
  coming months
• Quantities are limited
• Electronic components will be available on the
  website by 9/01/09

21
Making ACE PC Work for You!

• Familiarize yourself with ACE PC materials
• Use printed materials as you enter the new school
  year. Customize with your Center contact
  information
• Customize electronic materials to showcase your
  ACE
• Plan your outreach to maximize engagement and
  support
• Get ready for
• Success A Texas State of Mind